AdvaRisk - Manager - Marketing

Key Responsibilities:

- Develop and execute thought leadership initiatives, including white papers, research reports, and industry insights.

- Create compelling content around credit risk, collections, fraud, digital lending, compliance, and property risk.

- Organize CXO roundtables, webinars, and industry events.

- Drive Account-Based Marketing (ABM) campaigns for banks, NBFCs, HFCs, fintechs, and recovery agencies.

- Manage LinkedIn, email marketing, SEO, website content, and lead nurturing programs.

- Build sales enablement assets such as case studies, presentations, and battle cards.

- Leverage AI tools for research, content creation, campaign planning, and competitive intelligence.

Required skills:

- 8-15 years of marketing experience, with at least 5 years in BFSI, fintech, SaaS, risk, lending, collections, analytics, or compliance.

- Proven experience marketing to Banks, NBFCs, HFCs, Fintechs, and Collections Agencies.

- Strong content, thought leadership, event marketing, and demand generation capabilities.

- Hands-on experience with LinkedIn campaigns, marketing automation, CRM platforms (Zoho preferred), and AI tools such as ChatGPT, Gemini, Claude, Perplexity, and NotebookLM.

Success Metrics:

- 4-6 industry reports/white papers annually.

- 12 CXO webinars or roundtables per year.

- Consistent growth in website traffic, LinkedIn engagement, and media visibility.

- Marketing-generated pipeline, MQLs, and sales enablement impact.

- Strategic partnerships with industry associations and ecosystem stakeholders.