AdvaRisk - Head - Sales - HFC Segment

ROLE OVERVIEW :

The Sales Head HFC Cohort will own end-to-end revenue from India's Housing Finance Company segment. This is a hunter-meets-farmer role : building new relationships with HFCs while deepening penetration with existing clients. You will position AdvaRisk as essential underwriting infrastructure -not a vendor - inside every HFC's mortgage origination and risk stack.

KEY RESPONSIBILITIES :

- Own and grow the HFC segment P&L - ACV targets, activation velocity, and NRR

- Map and penetrate the top 30 HFCs in India; convert CXO relationships into enterprise contracts

- Drive AdvaSmart SaaS adoption within HFC credit, operations, and risk teams

- Lead solutioning conversations : tailor AdvaRisk products (ACOM, UPID, valuation) to HFC-specific workflows - Legal Vetting, Technical Appraisal, Title Search

- Coordinate with Product and Tech for HFC-specific integrations and LOS/LMS connectivity

- Monitor contracted-to-monetized ACV gap; work with Customer Success to accelerate Go-Live

- Build and manage a team of 24 relationship managers / BD executives within 6 months

- Represent AdvaRisk at NHB events, HFC forums, and mortgage industry summits

IDEAL CANDIDATE PROFILE :

- 10 - 15 years in B2B financial services sales; minimum 5 years selling into HFCs or mortgage lenders

- Deep network across Credit, Risk, Operations, and Tech heads of India's top 20 HFCs

- Familiar with HFC workflows : legal vetting, TVR, technical appraisal, SARFAESI, NHB guidelines

- Track record of closing 5 Cr+ enterprise SaaS or data solutions deals

- Ability to run consultative, multi-stakeholder sales cycles (618 months)

- Strong executive presence - comfortable presenting to MD/CEO level