Adsparkx - Product Marketing Manager

Description:

About the job

Job Title: Product Marketing Manager

Experience Required: 5+ Years in Content Strategy, B2B or SaaS Marketing

Role Overview:

In this role, youll be responsible for leading our brand storytelling efforts across two key verticals:

Thought Leadership & Executive Branding: Collaborating closely with leadership to amplify the companys voice and expertise in AI-driven and next-gen marketing practices.

Product-Led Content Strategy: Driving awareness, engagement, and adoption of our flagship SaaS product through content campaigns across channels.

Youll work across teamsproduct, growth, design, and leadershipto build a content engine that drives influence, community, and growth.

Key Responsibilities:

- Lead the overall content marketing strategy to support brand, growth, and product objectives.

- Create and manage content across formatslong-form, short-form, video scripts, case studies, newsletters, etc.

- Collaborate with leadership to craft and publish thought leadership content on industry trends, innovation, and AI.

- Own the brand tone, messaging framework, and storytelling consistency across platforms.

- Develop content calendars, campaign plans, and performance dashboards.

- Identify and tap into new distribution channelsforums, newsletters, events, podcasts, and niche communities.

Ideal Candidate Profile:

- 6+ years of experience in B2B/SaaS content marketing, with a strong grasp of growth and narrative strategy.

- Strong editorial, writing, and storytelling skills across different formats and tones.

- Experience working closely with founders or senior leaders on thought leadership or executive brand positioning is a plus.

- Strategic mindset with execution chopsyou can own end-to-end content projects from idea to distribution.

- Ability to work cross-functionally and thrive in fast-moving, startup environments.

Bonus Points For:

- Experience in the AI, marketing tech, or creator economy space.

- Familiarity with tools like Notion, Canva, Descript, N8N, Semrush, etc.

- A portfolio that shows clarity of thinking, originality, and a knack for shaping influence through content.

What We Offer:

- The opportunity to build an influential brand from the ground up.

- High ownership, high visibility role working directly with the leadership team.

- Fast-paced, no-politics, creative work culture.

- Competitive compensation, creative freedom, and growth path