AdScholars - Manager - Performance Marketing

Location : Madhapur, Hyderabad.

Experience Required : 6+ years.

Work Schedule : Open to flexible shifts.

Joining criteria : Immediate joiners preferred.

Job Summary:

- We are looking for a results-driven Performance Marketing Specialist with hands-on experience in running and optimizing paid performance campaigns on Google Ads and Meta Business Manager.

- The ideal candidate should have strong analytical skills, a deep understanding of key marketing KPIs, and the ability to manage and scale digital campaigns across platforms.

Key Responsibilities:

- Plan, execute, and optimize performance marketing campaigns across Google Ads and Meta Ads platforms.

- Manage and analyze campaign performance using tools like Google Ads Editor, Meta Ads Manager, and GA4.

- Implement and manage Smart Bidding strategies, conversion tracking, and UTM parameters.

- Build and refine audience segments for effective targeting and remarketing.

- Monitor and report on key metrics such as CTR, CPC, CPA, ROAS, and more.

- Utilize Google Tag Manager and Looker Studio for data tracking and visualization.

- Collaborate with internal teams for campaign planning, reporting, and creative optimization.

- Maintain a structured approach to A/B testing, budget allocation, and performance forecasting.

- Continuously identify growth opportunities and improvement areas across campaigns.

Key Requirements:

- Hands-on experience managing Google Ads and Meta performance campaigns.

- Proficiency in Google Ads Editor, Meta Ads Manager, and Google Analytics (GA4).

- Strong understanding of Smart Bidding, conversion tracking, and UTM best practices.

- Sound knowledge of digital marketing KPIs such as CTR, CPC, CPA, ROAS, etc.

- Experience with Google Tag Manager, Looker Studio, and Microsoft Excel or BI platforms (preferred).

- Excellent communication, analytical thinking, and project management skills.

- Proven experience in team management, mentorship, and cross-functional coordination.

- Ability to work independently and collaboratively in a fast-paced environment.