Description:

Role: Marketing Head.

Shift: Flexible (Global Markets).

Role Definition:

- The Marketing Head at Ad Scholars will be responsible for designing, executing, and optimizing the companys global marketing strategy.

- This role focuses heavily on lead generation, HubSpot-driven marketing automation, coordination with Inside Sales, strengthening brand visibility, and driving measurable marketing outcomes across international markets.

- The position demands a strong understanding of digital marketing channels, CRM integrations, and multi-market branding initiatives.

Responsibility Deliverable:

Marketing Strategy & Planning:

- Develop and execute a comprehensive global marketing strategy aligned with Ad Scholars business goals.

- Identify new and emerging marketing channels to drive brand visibility and lead generation.

- Create quarterly and annual marketing roadmaps with clear KPIs, budgets, and targets.

Lead Generation & Demand Creation:

- Own the lead generation function end-to-end across global markets.

- Build multi-channel lead generation campaigns using email marketing, content marketing, cold calling support, webinars, and paid channels.

- Track and optimize lead funnels, conversion metrics, and pipeline health.

- Coordinate closely with the Inside Sales team to ensure high-quality lead flow and appointment scheduling.

HubSpot Ownership (CRM, Automation & Integration):

- Act as the primary HubSpot owner for the organization.

- Set up, manage, and optimize all marketing journeys, workflows, email campaigns, and lead scoring models in HubSpot.

- Integrate HubSpot with the company website, landing pages, forms, and tracking pixels.

- Maintain clean CRM data, dashboards, and reporting systems.

- Train internal team members on HubSpot usage and best practices.

Collaboration with Inside Sales:

- Work daily with the Inside Sales team to:

- Understand target audiences.

- Create relevant campaigns tailored to buyer segments.

- Ensure seamless lead handover, SLAs, and follow-ups.

- Schedule calls/meetings with the right SMEs and leadership from Ad Scholars.

- Build a closed-loop feedback system to improve lead quality and conversion.

Brand Building & Global Positioning:

- Elevate the Ad Scholars brand in global markets (US, EU, APAC, Australia, Middle East).

- Ensure strong digital presence through SEO, social media, content marketing, PR, and thought leadership campaigns.

- Own brand guidelines, messaging frameworks, and communication consistency across all touchpoints.

- Monitor competitor activities and ensure Ad Scholars consistently appear in top search categories (e., Ad Ops outsourcing, CM360 support, media operations support, etc.

Marketing Campaign Execution:

- Create and manage global marketing campaigns across digital platforms.

- Use HubSpot, email marketing, LinkedIn, Google Ads, and other channels to run targeted campaigns.

- Develop landing pages, creatives, and content assets required for campaigns.

- Track campaign ROI and continuously refine strategies.

Reporting, Analytics & Optimization:

- Maintain weekly and monthly dashboards on HubSpot for:

- Lead volume.

- Campaign ROI.

- Website analytics.

- Conversion rates.

- Marketing-qualified leads (MQLs).

- Present regular performance updates to leadership.

- Use data to improve targeting, segmentation, and content strategies.

Team Leadership & Cross-Functional Engagement:

- Lead and mentor marketing team members (designers, content writers, agency partners, freelancers).

- Collaborate with senior leaders, SMEs, and global delivery teams to create marketing collateral.

- Work closely with the tech team for website enhancements and HubSpot integrations.

Measurement Metrics:

- Increase in MQLs and SQLs.

- Lead conversion rate improvement.

- Brand visibility metrics (traffic, search rankings, engagement).

- Campaign ROI and cost per lead.

- HubSpot system adoption and data hygiene.

- Inside Sales satisfaction and improved call scheduling efficiency.

- Growth of revenue pipeline influenced by marketing.