Ads Manager

Job Description:

Key Responsibilities:

- Conduct keyword research and select highperforming keywords.

- Write engaging ad copy and work with creative assets.

- Set up targeting strategies (audience, location, device, demographics).

- Analyze performance metrics (impressions, clicks, ctr, conversions, roi).

- Run a/b testing for creatives and targeting.

- Manage bidding strategies and daily budgets.

- Monitor landing pages and suggest improvements to boost conversions.

- Prepare regular performance reports with insights and recommendations.

- Keep up to date with google ads platform updates and best practices.

Skills & Qualifications:

- Analytical and datadriven approach to optimization.

- Experience in performance marketing and digital advertising.

- Attention to detail and strong copywriting skills.

- Bachelors degree or relevant certifications in marketing or related fields.

Meta Ads Specialist (Facebook & Instagram) Job Description:

Key Responsibilities:

- Develop fullfunnel strategies (awareness, consideration, conversion).

- Conduct audience research, including custom and lookalike segmentation and retargeting.

- Create ad copy and visuals tailored to platform and campaign goals.

- Set up targeting, budgets, and bidding strategies.

- Monitor kpis (ctr, cpc, roas, conversions) and optimize accordingly.

- Perform a/b testing for ads, audiences, and bidding.

- Collaborate with marketing and creative teams for consistent branding.

- Stay updated on meta ads manager features, rules, and trends.

- Provide detailed performance reporting and actionable next steps.

- Maintain compliance with meta ad guidelines.

Skills & Qualifications:

- Strong grasp of performance marketing tactics.

- Analytical skills to interpret and act on campaign data.

- Creativity in storytelling and ad design.

- Experience with a/b testing and optimization techniques.

- Knowledge of audience targeting and remarketing strategies