Adlift - Manager - Search Engine Optimization

Description:

- Development of SEO strategies, consulting and executing SEO tactics, as well as development of training programs for our clients to allow them on-going success in natural search marketing.

- Lead and develop experienced SEO team to drive successful client engagements and natural search results for our clients.

- Understanding and adherence to search engine algorithms, shifts, requirements, and best of breed SEO.

- Keyword research strategies (terms, head/tail, user intent, etc).

- Site structure analysis, navigation, page construction and additional site audits recommendations for optimal search engine friendliness & indexing.

- On-page optimization including content development strategies supported by professional copywriting (meta tags, content relevancy, keyword integration, semantic relevance, etc).

- Link building strategies and execution; including viral and buzz-oriented efforts.

- Should have knowledge about Social Media, App Store Optimization Android, iTunes), advanced

knowledge of Google Analytics.

- Client reporting, analytics, Key Performance Indicators, and metrics for client evaluation.

- Work collaboratively with web developers and creative to ensure development of standards-compliant sites with efficient page-load times and easy-to-maintain code.

Education and/or Work Experience Requirements:

- MBA in marketing and certificates in Digital marketing.

- Excellent verbal and written communication skills, including ability to effectively communicate with internal and external customers

- Excellent computer proficiency (MS Office Word, Excel and Outlook).

- Must be able to work under pressure and meet deadlines, while maintaining a positive attitude and providing exemplary customer service.

- Ability to work independently and to carry out assignments to completion within parameters of instructions given, prescribed routines, and standard accepted practices.