Role: Marketing Head

Location: CHN

Experience: 15 to 20 Years

Job Summary:

The Marketing Head will be responsible for developing and executing comprehensive marketing strategies to drive brand awareness, lead generation, customer engagement, and sales growth across residential, commercial, and mixed-use real estate projects. The role involves managing digital and traditional marketing channels, overseeing agency relationships, optimizing marketing ROI, and supporting business expansion objectives.

Key Responsibilities:

Strategic Marketing:

- Develop and implement annual and project-specific marketing strategies.

- Create brand positioning and communication plans for ongoing and upcoming projects.

- Conduct market research, competitor analysis, and customer insights studies.

- Align marketing initiatives with sales and business objectives.

Lead Generation & Sales Support:

- Drive qualified lead generation through digital and offline channels.

- Collaborate closely with the sales team to improve lead conversion rates.

- Monitor and optimize cost per lead (CPL), cost per acquisition (CPA), and marketing ROI.

- Develop campaigns to support project launches and inventory movement.

Digital Marketing:

- Lead SEO, SEM, social media, content marketing, email marketing, and performance marketing initiatives.

- Manage website strategy, landing pages, and marketing automation tools.

- Analyze campaign performance using analytics platforms and dashboards.

- Improve online reputation management and customer engagement.

Brand Management:

- Maintain consistent brand identity across all marketing materials.

- Manage advertising campaigns, PR activities, media relations, and corporate communications.

- Oversee creative development including brochures, videos, presentations, and promotional materials.

Project Launches & Events:

- Plan and execute project launch campaigns.

- Organize property exhibitions, channel partner events, customer engagement programs, and corporate events.

- Coordinate with agencies, vendors, and event partners.

Budget & Team Management:

- Prepare and manage annual marketing budgets.

- Monitor marketing expenditures and ensure optimal utilization.

- Lead and mentor the marketing team.

- Manage relationships with advertising, digital, PR, and creative agencies.

Analytics & Reporting:

- Track marketing KPIs and campaign effectiveness.

- Present monthly and quarterly reports to senior management.

- Recommend data-driven improvements to marketing strategies.

Required Qualifications:

- MBA in Marketing, Business Administration, or related field.

- Bachelor's degree in Marketing, Business, Communications, or related discipline.

- Certifications in Digital Marketing are preferred.

Experience:

- 10-15+ years of marketing experience.

- Minimum 5 years in a leadership role.

- Prior experience in real estate, property development, construction, or related industries preferred.

- Proven track record in lead generation and brand building.

Required Skills:

- Strategic marketing planning.

- Real estate marketing expertise.

- Digital marketing and performance marketing.

- Brand management.

- Market research and analytics.

- Budget management.

- Team leadership.

- CRM and marketing automation tools.

- Strong communication and stakeholder management skills.

Key Performance Indicators (KPIs):

- Qualified leads generated.

- Cost per lead (CPL).

- Lead-to-sale conversion rate.

- Marketing ROI.

- Website traffic and engagement.

- Brand awareness metrics.

- Sales revenue contribution.

- Customer acquisition cost (CAC).

- Project launch success metrics.

Preferred Industry Exposure:

- Residential real estate.

- Luxury housing projects.

- Property development and construction.