- Design and implement marketing & health communication strategies for each stage of the customer journey, from acquisition to retention and advocacy. - Create personalized and relevant touchpoints that resonate with customers' health needs and preferences. - Craft compelling health content, including emails, Whatsapp, SMS, Push Notification and In-App Notifications to drive customer participation and engagement - Work with data analytics and execution team to segment the audience and tailor messages and experiences accordingly - Co-ordinate with Digital, Health Management, Claims and Persistency teams to plan monthly engagement campaigns - Act as a customer advocate, gathering feedback and insights to form customer-centric communication - Stay informed about health tech industry trends, emerging engagement techniques and innovative campaigns to drive engagement - Monitor the effectiveness of communication campaigns and strategies using relevant metrics and KPIs

Mumbai

Aditya Birla Capital - Manager/Senior Manager - Marketing Communications 

Job Description for Aditya Birla Capital - Manager/Senior Manager - Marketing Communications  in Aditya Birla Capital in  Mumbai for (4-8) years of experience. Apply Now!