- Growing and managing Brand ABC's identity, imagery, affinity, awareness, engagement, consideration and equity. - Create and manage the Brand's purpose, positioning, promise and identity that is Unique and Relevant for All Customers across All Our Lines Of Businesses. - Carve out a relevant role for core products in the lives of all our Customers for all our lines of businesses and assist business in writing sharp, relevant and unique product pitches. - Carve out Mass Media Strategies for our key businesses that include Life Insurance, Mutual Funds, Health Insurance, Home Finance basis Market and Customer potential for each of our businesses. - Implement Brand Marketing Plans and Campaigns for all key businesses across all relevant media. - Carve out 'always-on' Engagement strategies for Social and Digital Media Platforms to engage potential customers and create Consideration and Intent for all shared of Financial Services offered by Aditya Birla Capital - Protecting, Investing and Financing. - Conceptualization and rollout of brand initiatives such as Sponsorships, Brand Properties and Events - Evolve Brand architecture and Brand guidelines basis new emerging needs of all our customers, businesses and categories, for all touchpoints, offline and on digital. - Ensure overall compliance by all businesses to Aditya Birla Capital's Corporate Identity, offline and on digital. - Monitor and recommend corrective action basis Brand Health for ABC and Lines of Business across all mediums. - Develop, and manage critical partnership relationships and related contracts for all Brand, Creative, Media and Production Partnerships.

Mumbai

Aditya Birla Capital - Lead - Brand 

Job Description for Aditya Birla Capital - Lead - Brand  in ADITYA BIRLA FINANCIAL SHARED SERVICES LIMITED in  Mumbai for (4-7) years of experience. Apply Now!