AdGlobal360 - Senior Campaign Specialist

Description:

Role Overview:

- We are looking to hire a results-driven SEM Manager / Campaign Specialist for our Chennai location with strong expertise in paid search and paid social advertising.

- The ideal candidate will be responsible for planning, executing, and optimizing lead generation campaigns across Google Ads and Meta Ads, while continuously improving ROI and campaign performance.

Key Responsibilities

- Develop and execute comprehensive SEM strategies aligned with lead generation goals.

- Plan, manage, and optimize Google Ads and Meta Ads campaigns to maximize ROI.

- Manage and optimize social media advertising campaigns focused on lead generation.

- Conduct keyword research, ad copywriting, A/B testing, and targeting optimizations.

- Monitor, analyze, and report on campaign performance metrics including CPL, CTR, conversions, and ROI.

- Prepare regular performance reports and provide actionable insights.

- Collaborate with cross-functional teams (design, content, sales, and tech) to ensure campaign alignment.

- Stay up to date with industry trends, platform updates, and best practices in SEM and digital advertising.

- Specialize in Google Ads and Social Ads for performance-driven lead generation.

Required Skills & Qualifications

- 3+ years of hands-on experience in SEM / Performance Marketing.

- Strong expertise in Google Ads (Search, Display, Performance Max).

- Hands-on experience with Meta Ads (Facebook & Instagram).

- Proven experience driving lead generation campaigns.

- Strong analytical skills with experience using tools like Google Analytics, Google Ads reports, etc.

- Ability to optimize campaigns based on data and performance insights.

- Excellent communication and stakeholder coordination skills.

Preferred / Nice to Have

- Agency experience (preferred).

- Experience working on multiple accounts or high-volume campaigns.

- Google Ads certifications (a plus).

- Experience with landing page optimization and conversion rate optimization (CRO)