AdGlobal360 - Associate Director - Performance Marketing

- Develop and execute performance marketing strategies to achieve businessobjectives, including traffic acquisition, lead generation, and revenue growth.

- Create and manage high-performing campaigns across Google Ads and Meta Adsplatforms, ensuring alignment with overall marketing strategy.

- Oversee the planning, implementation, and optimization of paid media campaigns tomaximize ROI and achieve KPIs.

- Conduct thorough analysis and reporting on campaign performance, providingactionable insights and recommendations for continuous improvement.

- Lead, mentor, and motivate a team of performance marketing professionals,fostering a collaborative and high-performance environment.

- Provide guidance on best practices, training, and development opportunities toenhance team skills and performance.

- Utilize Google Analytics and other tools to track, measure, and analyze campaignperformance and user behavior.

- Prepare and present detailed performance reports to senior management,highlighting key metrics, trends, and opportunities.

- Work closely with cross-functional teams, including Creative, Product, and Sales, toensure cohesive and effective marketing efforts.

Required Skills and Experience:.

- 10+ years of experience with Google Ads and Meta Ads platforms, includingcampaign setup, optimization, and analysis.

- In-depth knowledge of bidding strategies, audience targeting, and ad creative bestpractices.

- Proven experience in managing and developing high-performing teams.

- Demonstrated ability to lead, inspire, and effectively communicate with teammembers.

- Strong analytical and problem-solving skills with a data-driven approach to decision-making.

- Excellent communication and interpersonal skills, with the ability to workcollaboratively across departments and with external partners.