Company: Adfactors PR | Location: Mumbai | Experience: 13 - 18 years

Reports to: Managing Director / Business Head

Position: Group Head / Senior Group Head

Role Summary:

Lead a portfolio of client accounts and own client relationships, communication strategy, and revenue growth. The role suits a senior professional from PR, consulting, corporate communication, or journalism (technology journalism is a plus) with credibility among business leaders and media.

Preferred background: Experience handling B2B technology, start-ups, enterprise technology, corporate communication, industrials, and advocacy.

Key Responsibilities:

- Client leadership: Act as strategic counsel to CXOs, CMOs, founders, and corporate communication heads. Lead planning and business reviews, and retain and grow accounts.

- Strategy and counsel: Build integrated communication plans covering media relations, thought leadership, corporate reputation, stakeholder engagement, and digital. Provide issue and crisis counsel.

- Media relations: Maintain strong relationships with business, technology, and trade journalists and editors. Oversee spokesperson programmes, launches, and event visibility.

- Thought leadership and advocacy: Develop narratives, op-eds, and POVs. Lead policy and advocacy communication, and engage industry bodies and external stakeholders.

- Start-up and enterprise engagement: Support start-ups through funding, launch, and growth communication, and enterprise clients through corporate positioning and B2B campaigns.

- Team leadership: Lead, mentor, and set KPIs for the Mumbai team. Build talent and succession.

- Business and financial management: Own portfolio revenue, profitability, billing, and collections. Contribute to annual planning.

- New business: Lead pitches and proposals, and generate leads through industry networks.

- Measurement: Ensure insightful reporting on coverage quality, share of voice, sentiment, and business impact.

- Agency visibility: Represent Adfactors PR at industry forums, awards, and speaking engagements.

Qualifications and Experience:

- 13 - 18 years in public relations, consulting, corporate communication, or journalism.

- Proven experience across B2B technology, start-ups, enterprise technology, corporate, industrials, and advocacy.

- Graduate / postgraduate in Mass Communication, Journalism, Management, or a related field; an MBA is an advantage.

- Proven record of managing large accounts and teams, ideally at an agency.

Key Skills:

- Excellent writing and editorial judgement.

- Strong media and stakeholder network.

- Crisis and reputation management.

- CXO and founder-level client handling.

- People leadership and mentoring.

- Commercial acumen and P&L ownership.

- Pitching and presentation skills.

KPIs:

Client satisfaction and retention, portfolio revenue and profitability, new business wins, quality of media and thought leadership outcomes, team engagement and attrition, and timely collections.