Adfactors PR - Creative Director - Copy

ABOUT THE ROLE:

Adfactors PR is India's largest PR agency, working with clients across every sector - from legacy conglomerates to disruptive startups.

We're looking for a Creative Director (Copy) to lead the thinking and writing that turns client problems into ideas people actually talk about, not just campaigns people are asked to notice.

This isn't a traditional ATL writing job.

- You'll be expected to build integrated ideas where earned attention is the starting point, not an afterthought.

- Digital-first thinking will drive most of the work, but occasionally you may also need to craft your earned-first thinking into film, print and OOH when the idea calls for it.

WHAT YOU'LL ACTUALLY DO?

- Lead copy and creative thinking across a wide spread of clients and categories.

- Build integrated campaign ideas that start with what will earn attention (media, culture, conversation) and work backwards into the right format.

- Bring a real understanding of how AI is changing the craft of creativity, and use it to make work sharper and faster.

- Push every brief past the obvious category response.

- Partner closely with the Creative Head and account teams to shape ideas from problem to execution.

WHAT YOU NEED TO BRING?

- 12+ years of experience across top-tier network or independent agencies, with real ownership of the creative product.

- A track record of having led at least a couple of large integrated campaigns.

- You should know what it takes to build a single idea that works across TV, digital and earned simultaneously.

- Fluency in new media - you should already be thinking in formats, platforms and behaviours that didn't exist five years ago.

- Strong point of view on how AI fits into the creative process.

- Writing that's sharp enough to lead by example, not just direct from a distance.

DETAILS:

Location: Mumbai (full-time, in-office).

Reports to: Creative Head.