Adda247 - Senior Manager - Performance Marketing

Job Title: Senior Performance Marketing Manager

Company: Adda Education (Career247 Vertical)

Location: Bangalore

Experience: 3-6 years

Industry: EdTech / Online Education

About Career247

Career247 is a fast-growing EdTech and career-focused platform dedicated to helping learners advance their careers through online degree programs and industry-relevant tech certificate courses. We partner with leading universities and institutions across India to drive enrolments for online MBAs, PG programs, and short-term certification programs in high-demand domains such as Data Science, AI/ML, Data Analytics, Cybersecurity, Digital Marketing, and Full-Stack Development.

Role Overview:

We are looking for a Senior Performance Marketing Manager to lead and scale our paid acquisition efforts across multiple digital channels. The ideal candidate will own an end-to-end performance marketing strategy, manage large ad budgets, optimize ROI, and drive high-quality leads and enrolments for online education programs.

Key Responsibilities:

- Own and scale paid acquisition across Google Ads, Meta (Facebook & Instagram), YouTube, Display, and other performance channels

- Plan, execute, and optimize campaigns for lead generation and enrolments with strict CPA and ROI targets

- Manage large monthly ad budgets, ensuring efficient spend and continuous performance improvement

- Conduct keyword research, audience targeting, A/B testing of creatives, landing pages, and funnels

- Monitor daily performance metrics including CPL, CPA, ROAS, conversion rates, and lead quality

- Work closely with creative, content, tech, and sales teams to improve funnel conversion and lead quality

- Ensure compliance with platform policies, especially in the education and admissions domain

- Set up and manage tracking, pixels, conversions, GA4, GTM, and CRM integrations

- Prepare and present weekly/monthly performance reports with actionable insights

- Mentor and guide junior performance marketers and agency partners

Required Skills & Qualifications:

- 3+ years of hands-on experience in performance marketing

- Strong expertise in Google Ads (Search, Display, YouTube) and Meta Ads

- Prior experience in EdTech, lead generation, or high-volume performance campaigns preferred

- Deep understanding of conversion tracking, attribution models, and analytics

- Proven ability to scale campaigns while maintaining or reducing CPA

- Excellent analytical, problem-solving, and decision-making skills

- Strong communication and stakeholder management abilities

Good to Have

- Experience working with CRM tools (Meritto, LeadSquared, Salesforce, etc.)

- Knowledge of SEO, CRO, landing page optimization, and funnel strategy

- Experience managing affiliate or partner-driven campaigns