Adda247 - Growth Manager

About Adda Education:

At Adda Education, we're building Bharat's most trusted employability ecosystem - empowering learners from Bharat to build better lives through impactful, employability-led education. Backed by marquee investors like Google, WestBridge, Info Edge & Asha Impact, Adda Education is India's largest vernacular learning platform.

Through our brands (Adda247, StudyIQ, PrepInsta, Career247), we cater to more than 100M+ learners in a year.

We are hiring a Growth Manager who will own our new product end-to-end-to drive user acquisition, activation, retention, and subscription revenue.

Key Responsibilities:

1. User Acquisition & Paid Campaign Management:

- Own and execute performance marketing across Meta, Google UAC, YouTube, Affiliates, OEM, ASA (if relevant).

- Plan, launch, monitor, and scale campaigns to drive high-quality installs with strong intent.

- Deep optimisation for CAC, CPR, CPA, ROAS, and subscription revenue.

2. Full-Funnel Growth & Conversion:

- Build and optimise the user journey from Install → Signup → Trial/First-Day Users → Paid Subscribers.

- Work closely with product, content, and data teams to improve A/B experiments on landing pages, creatives, onboarding flows, and pricing tests.

- Improve funnel conversion using data insights and behavioural understanding.

3. Subscription Growth & Revenue:

- Drive monthly recurring revenue (MRR) and LTV through performance levers.

- Understand retention cohorts, paywall performance, and subscription drop-offs.

- Collaborate with CRM/CX teams to improve Day 1, Day 7, Week 4, Week 30 engagements.

4. Creative & Content Collaboration:

- Work with design and video teams to create high-performing ad creatives.

- Run structured experimentation: hooks, formats, messaging, thumbnails.

Who Should Apply (Mandatory Requirements):

- 3- 4+ years of hands-on experience in performance marketing for app-based, subscription-led, product-led B2C companies.

- Proven experience managing minimum ₹20–50L monthly budgets or higher across Meta + Google.

- Strong track record of delivering CAC reduction, ROAS improvements, and subscription growth.

- Deep understanding of growth funnels, LTV modelling, cohort analysis, and attribution.

- Demonstrated ability to run experiments across creatives, product journeys, and pricing.

- Strong analytical, execution, and ownership mindset.

- Agency experience only if it includes hands-on execution for subscription apps (not just top-of-funnel branding clients).

Good to Have:

- Experience with English learning, skilling, edtech, or communication apps.

- Experience with running large-scale YouTube / influencer / content-led acquisition.

- Understanding of product-led growth and behavioural UX.