Please find the following Details : Position - Activations Head Location - Mumbai Activation: It's strategic importance: The Activations business (NTR + Marketing activities) was started off as a logical off-shoot of the main-stream radio business. While it is a good fit for almost any media business, the fit of the activation business with radio is even stronger. With its unique characteristics of being a) city centric b) immediate c) relatively low cost and d) high frequency, it can generate foot-falls for any event like no other media can. The fact that it is so wide in its reach only makes it an even more effective brand in the activations space. To summarize, the reasons why it is entered the Activations space were the following: 1. It helps demonstrate the power of radio to potential advertisers 2. It helps to take the brand to the people - where they can touch and feel the brand 3. It helps generate revenues from the Below-the-Line (BTL) budgets of advertisers and clients The Activations strategy: The following additional points must be kept in mind: 1. Most brands spend as much on Below-the-Line (BTL - events, consumer promos, contact programs etc) as they do on Above-the-Line (ATL - advertising, mass media) 2. There is an increasing movement of budgets towards BTL for the following reasons: a. More accountability and professionalism emerging in this business b. More clutter in the mass media, leading to brand managers seeking higher-impact-creating contact programs c. Decentralizing of marketing budgets to the branches - thus leading to increased spends on non-media activities Many clients who are not convinced of the effectiveness of radio find it easier to start spending with us on Activation business. Their experience with an Activation event - under the overall umbrella of radio - gives them more confidence in radio - thus helping convert them to a radio. Seema Joshi Senior Recruitment Consultant Cell: 8511197497

Mumbai

Activation Head - FMCG 

Job Description for Activation Head - FMCG  in Premier Consultants in  Mumbai for (9-15) years of experience. Apply Now!