- We are seeking an experienced and strategic Associate Director for Editorial Content to join our team. The ideal candidate will have a strong background in content creation, editorial strategy, and team management. - They will be responsible for overseeing the development and execution of high-quality, engaging, and relevant editorial content across various channels. - The Associate Director will lead a team of content creators, collaborate with cross-functional teams, and drive the editorial direction to strengthen our brand's presence and engagement with our target audience. Responsibilities : Editorial Strategy and Planning : - Develop and execute a comprehensive editorial strategy aligned with the company's goals and target audience. - Conduct market research and analyze industry trends to identify content opportunities and stay ahead of competitors. - Define the brand's editorial voice, tone, and style guidelines to ensure consistency across all content assets. - Collaborate with internal stakeholders to understand business objectives and incorporate them into the editorial strategy. Content Creation and Management : - Oversee the creation of high-quality editorial content across various formats, including articles, blog posts, whitepapers, ebooks, infographics, videos, and other digital assets. - Lead a team of content creators, including writers, editors, designers, and videographers, providing guidance, feedback, and mentorship. - Ensure content adheres to brand guidelines, editorial standards, and SEO best practices. - Collaborate with subject matter experts within the organization to gather insights and develop thought leadership content. Content Distribution and Promotion : - Develop and implement content distribution strategies to maximize reach and engagement across relevant channels. - Leverage social media platforms, email marketing, guest blogging, industry partnerships, and other channels to amplify content reach. - Monitor content performance metrics, analyze data, and optimize distribution strategies based on insights and trends. - Stay updated on emerging content marketing trends, tools, and platforms to identify new opportunities for content promotion. Editorial Calendar and Workflow Management : - Develop and maintain an editorial calendar to ensure consistent content production and timely delivery. - Collaborate with cross-functional teams, including marketing, design, product, and sales, to align content strategies with overall business goals. - Manage the content production workflow, including assigning tasks, setting deadlines, and ensuring efficient content creation processes. - Coordinate with external agencies, freelancers, and vendors to ensure high-quality content production and delivery within deadlines. Team Leadership and Collaboration : - Lead, mentor, and inspire a team of content marketing professionals, fostering a collaborative and innovative work environment. - Conduct regular performance feedback, performance reviews, and identify opportunities for skills development and growth. - Collaborate with cross-functional teams to gather insights, align content strategies, and support overall marketing initiatives. - Stay updated on industry trends and best practices in editorial content, content marketing, and digital strategy. Requirements : - Bachelor's degree in Marketing, Communications, Journalism, or a related field (Master's degree preferred). - Minimum of 7+ years of experience in editorial content creation, content strategy, or a related role. - Proven track record of developing and executing successful editorial strategies that drive audience engagement and brand growth. - Excellent writing and editing skills with a keen eye for grammar, style, and storytelling. - Strong understanding of digital marketing, SEO, and content distribution channels. - Experience managing a team of content creators, providing guidance, feedback, and mentorship. - Ability to work in a fast-paced, deadline-driven environment and manage multiple projects simultaneously. - Strong strategic thinking, problem-solving, and analytical skills. - Up-to-date with industry trends and best practices in editorial content, content marketing, and digital strategy. -Proficiency in content management systems, collaboration tools, and analytics platform

Bangalore

Acko - Associate Director - Editorial Content 

Job Description for Acko - Associate Director - Editorial Content  in ACKO GENERAL INSURANCE LIMITED in  Bangalore for (7-10) years of experience. Apply Now!