Key Responsibilities: - Programmatic Campaign Support: Actively support the delivery of programmatic advertising campaigns across various channels relevant to our target audience (e.g., Display, Video, Mobile, Native). - Daily Campaign Pacing and Budget Management: Diligently apply daily pacing adjustments within programmatic platforms to ensure campaigns are on track to deliver allocated budgets effectively and within the specified flight dates. - Performance Monitoring and Analysis: Regularly monitor key campaign performance indicators (KPIs) such as impressions, clicks, click-through rate (CTR), conversions, cost per acquisition (CPA), and return on ad spend (ROAS). Identify performance trends and potential areas for improvement. - Building Reports and Dashboards: Contribute to the creation and maintenance of clear and concise campaign performance reports and dashboards to communicate progress and insights to internal teams. - Platform Operations: Gain hands-on experience and develop proficiency in utilizing relevant Demand-Side Platforms (DSPs) and potentially other programmatic tools (e.g., ad servers, data management platforms). - Collaboration and Communication: Work closely with account managers, media planners, and other team members based in Delhi and potentially other locations, providing timely updates on campaign performance and potential issues. - Troubleshooting and Issue Resolution: Assist in identifying and troubleshooting campaign-related issues, escalating complex problems to senior team members as necessary. - Learning and Development: Continuously learn about the evolving programmatic advertising landscape, including new platforms, technologies, and best practices relevant to the Indian market. Qualifications: - Bachelor's & master degree in Marketing, Advertising, Business Administration, Economics, or a related field. - 2-4 years of experience in digital advertising operations or campaign management, with a strong interest in programmatic advertising. - Fresh graduates with relevant internships or strong analytical skills are encouraged to apply. - Strong analytical and problem-solving skills with a demonstrated ability to work with data. - Proficiency in Microsoft Excel or Google Sheets for data manipulation and reporting. - Excellent attention to detail and a commitment to accuracy in campaign execution. - Strong organizational and time management skills. - Effective verbal and written communication skills. - Ability to work collaboratively within a team environment. - A proactive attitude and a willingness to learn and adapt quickly. - Familiarity with any DSPs (e.g., Google DV360, The Trade Desk, MediaMath, Xandr) is a plus. - Understanding of the Indian digital advertising ecosystem is a plus. Preferred Qualifications: - Experience with data visualization tools (e.g., Tableau, Google Data Studio). - Basic understanding of ad serving technologies (e.g., Google Campaign Manager). - Familiarity with audience targeting methodologies and data management platforms (DMPs). - Any relevant certifications in digital advertising or programmatic platforms

Delhi NCR

Account Manager - Programmatic 

Job Description for Account Manager - Programmatic  in VIPSA TALENT SOLUTIONS PRIVATE LIMITED in  Delhi NCR for (2-4) years of experience. Apply Now!