Core Responsibilities:

Campaign Management & Execution:

- Campaign Implementation: Provide day-to-day implementation, optimization, and upload of client campaigns through direct input and supervision of junior staff.

- Platform Expertise: Be proficient in setting up and managing campaigns within Facebook Business Manager, LinkedIn Ads, Twitter Ads, Pinterest Ads, and Snapchat Ads based on the media plan and client brief.

- Strategy & Planning: Prepare comprehensive media plans for new campaigns and product launches by conducting thorough research, analyzing historical performance, leveraging audience insights, and utilizing campaign planning tools.

- Optimization & Testing: Execute advanced optimization techniques, including A/B testing, implementing Brand Lift Strategy, Conversion Lift Strategy, and running Brand Recall Experiments to maximize campaign effectiveness.

- Technical Setup: Oversee and manage Pixel implementation and other tracking technologies to ensure accurate data collection and conversion attribution.

Reporting & Analysis:

- Performance Interpretation: Accurately interpret performance data from various platforms to provide actionable insights and analysis that meet and exceed campaign objectives.

- Client Communication: Provide clear and accurate client communication, detailing performance and Return on Investment (ROI) via regular, comprehensive campaign reporting (weekly, monthly, quarterly, and end-of-campaign).

- Strategic Recommendations: Produce reports that include observations, key insights, and strong recommendations on learnings and strategies from current campaigns that can be applied to future initiatives.

- Future Planning: Contribute to strategic planning by understanding which strategies delivered the best results and which did not, enabling informed decisions for future campaign planning.

Team Leadership & Vendor Relations:

- Mentorship: Coach and develop junior staff, supervising their projects and day-to-day activities to build a high-performing team.

- Vendor Relations: Liaise effectively with vendors and third-party representatives to maintain and develop strong relationships and continuously build knowledge of new platform features and beta opportunities.

Required Qualifications & Skills:

- Experience: 3-5 years of dedicated experience in Paid Social advertising.

- Platform Mastery: In-depth, hands-on experience across major paid social platforms (Facebook/ Instagram, LinkedIn, Twitter, Pinterest, Snapchat).

- Client Experience: Proven experience working with diverse clients across B2B, B2C, and E-Commerce sectors.

- International Exposure (Preferred): Experience working with or for International Brands is a significant advantage.

- Technical Skills: Proficient in campaign setup, advanced optimization, pixel/tag implementation, and comprehensive performance analysis.

- Communication: Excellent communication (written and verbal) and presentation skills, with the ability to articulate complex data and strategy simply and effectively to clients and internal teams.

- Analytical Aptitude: Strong analytical and problem-solving skills, with a data-driven approach to campaign management and strategy