Description:

Role Overview

As the Account Manager - Paid Media, you will be the key contact for assigned clients, responsible for achieving growth KPIs through sustainable, data-backed advertising strategies. Youll collaborate with internal strategists and performance teams to plan scaling initiatives, oversee flawless campaign execution, and ensure strong client relationships.

Key Responsibilities

Client Strategy & Communication

- Manage relationships with client founders, CMOs, and marketing heads.

- Lead weekly performance review meetings and translate data into actionable insights.

- Align client expectations, growth goals, and media strategy to business objectives.

- Oversee client P&L for ad investments, balancing growth and efficiency.

Performance Management & Reporting

- Monitor campaigns across Meta, Google, YouTube, LinkedIn, and other platforms.

- Ensure CAC, ROAS, CTR, and CVR targets are met through data-driven optimizations.

- Identify performance issues and propose improvement strategies.

- Build and present clear, insightful performance reports.

Scaling & Strategy Development

- Collaborate with the strategy team to design account growth roadmaps.

- Recommend budget allocation, funnel strategy, and audience expansion.

- Audit creatives and landing pages to guide strategic decisions.

- Suggest new platform testing or automation opportunities.

Execution Oversight & Team Coordination

- Ensure daily ad operations and reporting tasks are completed accurately.

- Translate strategic goals into actionable steps for internal teams.

- Track progress, review deliverables, and maintain quality standards.

- Coach junior team members on performance marketing and communication.

Process & System Development

- Create SOPs and templates for reporting, campaign audits, and reviews.

- Maintain workflow consistency and structured documentation.

- Contribute to automation and dashboard projects that enhance efficiency.

Requirements

- 47 years of experience in performance marketing or digital strategy (preferably agency-side).

- Proven record managing 50L2Cr+ monthly ad spends across platforms.

- Strong knowledge of Meta Ads, Google Ads, and analytics tools (GA4, Mixpanel, etc.).

- Data-driven mindset with excellent analytical and problem-solving skills.

- Exceptional client management and communication abilities.

- Strategic thinker able to connect marketing metrics with business growth.

- Experience mentoring small teams and improving internal workflows.

Preferred Skills

- Experience with AI or automation tools for optimization and reporting.

- Understanding of multi-touch attribution, blended ROAS, and funnel measurement.

- Exposure to D2C, SaaS, or healthcare sectors.

- Familiarity with Looker Studio, Supermetrics, Slack, and Asana/ClickUp.