Account Manager - Offline Media

Job Description:

Account Manager - Offline Media

Exp: 2-5 yrs

Shifts: rotational & US (flexible)

Work culture: Hybrid

Skill Set: TV Activation (BARC), YUMI, MAP, TAM

- TV planning

- Use secondary data Software (BARC G MAP) to arrive at actionable solution.

- Media buying

- Negotiated advantageous contracts with media vendors, ensuring the most effective use of budget resources.

- Client solutions

- Campaign tracking, evaluation and reporting on ongoing client activities.

- Presenting the pre G post campaign analysis in TV Planning Develop G execute the new media Plans strategy By using data sites (BARC G TAM).

- Digital Planning

- Develop, execute G optimize the digital planning by using (Comscore, Google Insider, GWI) G Execute On Meta, Google G Youtube.

- Biddable & Influencer Marketing

- Drive Brand awareness G consideration campaign on YouTube, Meta G other channels.

- With Paid Online Campaigns and Influencer marketing Campaigns.

- The Client Sales Planner (CSP) is responsible for assisting the sellers (CSMs/CSEs) in their sales efforts, by processing and maintaining the television commercial airtime schedules.

- The Client Sales Planner assists with a wide range of sales-related functions including direct contact with client stations and media buyers and/or media buyers at the advertising agencies.

Responsibilities Include, But Are Not Limited To

- Accurately input and transmit sales orders to client television stations.

- Process and maintain revisions to sales orders.

- Inform agency media buyers of program changes and outstanding pre-empts.

- Ensure all orders are confirmed in a timely manner and Darwin (Broadcast Booking System) accurately reflects order status.

- Process weekly Pre-Log/Post-Log requests from agencies.

- Approve Agency Accepted manual Makegoods and transmit to the station.

- Transmit Rep Pending Makegoods to Agency.

- Pull posts and negotiate Under-Delivery (UD) weight.

- Collaborate with stations to build and negotiate Makegoods offers.

- Money tracking for Cash in Advance orders.

- Analyze TV ratings data (Nielsen and comScore).

- Update Darwin to ensure programs are accurate.

Requirements

- 4 years + experience in a TV Linear/Broadcasting.

- Proficiency with major broadcasting platforms like DARWIN, MediaOcean, Prisma.

- Experience working with budgets, understanding of pacing, and the ability to make necessary adjustments as required.

- Demonstrates exceptional attention to detail, ensuring accuracy and precision in all tasks and deliverables and ensuring timely and successful completion.

- Capable of seamlessly transitioning between different tools and systems, ensuring efficient and effective campaign management.

- Maintains a proactive approach to staying on top of everything within the process to support evolving client needs.

- Excellent written and oral communication and presentation skills and the ability to express thoughts logically and succinctly, as well as good interpersonal skills, are required.

- Experience in an analytical, results-oriented environment with external customer interaction.