About the Role:

As an Account Director specializing in BFSI, you will lead strategic communication initiatives for large and diverse financial services clients. These include banks, NBFCs, mutual funds, private equity, private debt firms, international wealth management companies, and other key players in the financial ecosystem.

You will spearhead a dynamic team, managing multiple accounts, and ensuring the delivery of high-impact PR strategies that enhance client reputations and business objectives.

Key Responsibilities:

- Act as the primary point of contact for BFSI clients, understanding their business goals and communication needs.

- Develop and execute comprehensive PR strategies tailored to financial services clients, including media relations, thought leadership, digital campaigns, and crisis management.

- Lead and mentor a team of PR professionals, fostering a culture of learning, innovation, and performance.

- Oversee the planning and execution of multi-channel campaigns including product launches, brand positioning, investor relations, and regulatory communication.

- Manage budgets, timelines, and resources efficiently to meet client expectations.

- Collaborate with internal teams and external partners to ensure consistent messaging and effective delivery.

- Support business growth by identifying opportunities within existing accounts and contributing to new business pitches.

- Build and maintain strong media relationships within BFSI and financial journalism sectors.

- Represent the company and clients at industry events, conferences, and media briefings.

- Lead communication efforts during critical situations, managing reputation risks and maintaining stakeholder confidence.

- Develop crisis communication plans and conduct media training for client spokespersons.

- Measure and analyze the impact of PR activities, providing insights and recommendations to clients and internal leadership.

- Prepare regular reports on media coverage, campaign performance, and industry trends.

Qualifications & Skills:

- Experience: Minimum 7-10 years in Public Relations or Corporate Communications, with significant exposure to BFSI clients.

- Industry Knowledge: Strong understanding of the BFSI sector, financial products, regulations, and market dynamics.

- Leadership: Proven ability to lead and inspire teams, manage multiple clients, and deliver results under pressure.

- Communication Skills: Excellent written and verbal communication, with the ability to craft compelling narratives and manage media interactions.

- Crisis Management: Hands-on experience managing high-stakes communication challenges.

- Networking: Established relationships with BFSI media and influencers.

- Education: Bachelor's degree in Communications, Marketing, Finance, or related fields. MBA or relevant advanced qualifications preferred.

- Tech Savvy: Comfortable with digital PR tools, social media, and analytics platforms.