Account Based Marketing Specialist - IT Services - MENA Region

Description:

Key Responsibilities:

- ABM Strategy Execution

- Plan and execute 1:1, 1:few, and 1:many ABM campaigns focused on the MENA region.

- Identify high-value accounts in UAE, KSA, and GCC markets and create tailored marketing plans.

- Develop account personas, buying committees, and stakeholder maps.

- Create personalized content journeys and nurture workflows aligned with target accounts.

- Collaborate closely with the sales team to align ABM activities with revenue goals.

Campaign Management:

- Execute campaigns across email, LinkedIn, landing pages and remarketing.

- Build targeted lists and segmented audiences for account-specific outreach.

- Implement multi-channel ABM engagement to warm up and convert potential accounts.

- Track engagement metrics, lead quality, conversions, and ROI of ABM campaigns.

Content & Personalization:

- Work with the design and content teams to build personalized pitch decks, microsites, case studies, and email sequences for key accounts.

- Develop localized messaging for different buyer personas in the MENA region.

Analytics & Reporting:

- Maintain dashboards for account engagement scoring, pipeline influence, and ABM performance.

- Provide insights on account behavior, intent data, and campaign effectiveness.

- Optimize campaigns based on A/B testing, engagement trends, and sales feedback.

Cross-Functional Collaboration:

- Work closely with sales, presales, and marketing to coordinate outreach strategies.

- Support events, webinars, and MENA-specific campaigns with targeted ABM initiatives.

- Assist in coordinating account-specific events, industry expos, and digital outreach.

Required Skills & Qualifications:

- 3-4 years of hands-on experience in Account-Based Marketing, demand generation, or B2B marketing.

- Experience in the eCommerce / digital commerce / SaaS / IT services industry preferred.

- Prior experience targeting the MENA region (UAE, KSA, GCC) is highly desirable.

- Strong understanding of ABM tools and platforms (Apollo, Demandbase, Terminus, ZoomInfo, LinkedIn Campaign Manager, etc.

- Excellent communication, storytelling, and presentation skills.

- Ability to analyze data, segment audiences, and derive actionable insights.

- Capability to coordinate with sales teams and convert ABM insights into opportunities.

- Strong project management skills and ability to work under tight timelines.

- Creative thinker with a results-oriented approach