The Strategy & Consulting Global Network Song Practice | Marketing Transformation

Join our team of Strategy & Consulting Global Network Song who solve customer facing challenges at clients spanning sales, service, and marketing to accelerate business change.

Practice: Strategy & Consulting Global Network Song I Areas of Work: Omni-channel marketing activation, Data driven marketing, Customer Experience & Journey Development, Next Best Action Marketing, Mar-Tech Strategy | Location: Delhi, Mumbai, Bangalore, Gurgaon, Hyderabad, Pune, Chennai |

Explore an Exciting Career at Accenture

Are you passionate about scaling businesses using in-depth frameworks and techniques to solve customer facing challenges? Do you enjoy working on marketing transformation strategies for global clients? Do you want to design, build, and implement strategies to enhance business performance? Does working in an inclusive and collaborative environment spark your interest?

Then, this is the right place for you! Welcome to a host of exciting global opportunities within on Accenture's Strategy & Consulting Global Network Song practice.

The Practice - A Brief Sketch

The Strategy & Consulting Global Network Song practice is aligned to the Global Network Song Practice of Accenture and works with clients across their marketing, sales and services functions. As part of the team, you will provide transformation services driven by key offerings like Marketing, Sales and Service, Commerce. These services help our clients become living businesses by optimizing their marketing, sales and customer service strategy, thereby driving cost reduction, revenue enhancement, customer satisfaction and impacting business metrics in a positive manner.

The Retail Marketing Senior Manager position is within the Marketing Transformation vertical of Accenture GN Song. The individual would work at the heart of the top global Retail clients and would collaborate on innovative projects while bringing in deep industry knowledge and Marketing skills. The key responsibilities will include:

The key responsibilities will include the following:

- Develop relevant retail personae and journey designs.

- Identify key moments of truth that lead to differentiated retail experiences

Develop digital marketing strategy/ campaigns:

- Study economic indicators, tracking changes in supply and demand, identifying Travelers and their current and future needs, and monitoring the competition.

Plan, design, and execute all web, SEO/SEM, database marketing material:

- Lead and guide the project teams on emails, social media, consumer marketing, BTL and display advertising campaigns.

MarTech Consulting Projects:

- Lead projects focusing on optimizing the MarTech/ AdTech stack and develop use cases to improve utilization of existing MarTech/ AdTech stack.

- Research, evaluate and recommend new martech /adtech systems and suppliers.

- Keep a holistic understanding of existing and upcoming martech/adtech platforms and how they connect into the broader marketing technology landscape.

Lead Marketing Programs:

- Supporting full spectrum of Marketing program execution from strategy definition to technical delivery.

Content Marketing Projects:

- Support on development of content marketing, social media, and web engagement programs for the client, ensuring that they are aligned with the overall content strategy.

- Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project

- Manage projects to plan, execute, and deliver content initiatives successfully.

- This includes managing timelines, budgets, resources, and coordinating cross-functional teams.

- Lead business development efforts, develop proposal responses, build marketing assets and accelerators for various industry.

- Work in a team of seasoned professionals & use relevant tools to develop business cases, strategic assessments, published written materials.

- Deploying strong analytical skills and drive result-oriented decisions with a Data-driven mindset

Key Skills:

- Deep skills in Marketing and digital marketing.

- Strong knowledge of designing marketing strategies and campaign management is a must.

- An ability to devise customer personas, customer journeys for specific personas, designing customer experiences.

- Strong understanding of key marketing value levers, metrics.

- An understanding of the various avenues available to drive innovative user experiences.

- A fundamental understanding of the functioning of a marketing technologies and how they enable marketing strategies

- Strong project management skills to be able to motivate a team and make them in line with the strategic goals of a project.

- Strong analytical skills to bring clarity to complex issues and gather data-driven insights.

- Ability to effectively team with others in a large, global organization.

- Excellent communication, interpersonal skills, and presentation skills with an aptitude for compelling storytelling

- An ability to communicate actionable insights, trends and measure performance.

In addition, to excel at the role, you will also need to have.

- An ability to work with the leadership to support business development and thought leadership.

- Be adept at working in a fast-paced dynamic environment both on offshore and onshore locations.

- Strong communication and presentation skills to share the perfect pitch with key stakeholders.

- Strong client handling skills to develop, manage and deepen relationships with key stakeholders.

- Team building skills to collaborate, work and motivate teams with diverse skills and experience to achieve goals.

- Possess strong leadership skills along with strong communication, problem solving, organizational and delegation skills to nurture and inspire team members.

Read about us.

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Your experience counts!

- MBA from a tier 1 institute is preferred with bachelor's degree in marketing, journalism, communications, or a related field

- Proven experience in leading the development of marketing strategies or leading marketing teams to execute integrated marketing plans.

- In-depth knowledge of digital marketing, market research, and campaign deployment and optimization

- Experience in working with senior management levels within existing organization / client organizations.

What's in it for you?

- An opportunity to work on transformative projects with key G2000 clients.

- Potential to Co-create with leaders in strategy, industry experts, enterprise function practitioners and, business intelligence professionals to shape and recommend innovative solutions that leverage emerging technologies.

- Ability to embed responsible business into everything-from how you service your clients to how you operate as a responsible professional.

- Personalized training modules to develop your strategy & consulting acumen to grow your skills, industry knowledge and capabilities.

- Opportunity to thrive in a culture that is committed to accelerate equality for all. Engage in boundaryless collaboration across the entire organization.

About Accenture:

Accenture is a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations. Combining unmatched experience and specialized skills across more than 40 industries and all business functions - underpinned by the world's largest delivery network - Accenture works at the intersection of business and technology to help clients improve their performance and create sustainable value for their stakeholders. With 624,000 people serving clients in more than 120 countries, Accenture drives innovation to improve the way the world works and lives. Visit us at www.accenture.com

About Accenture Strategy & Consulting:

Accenture Strategy shapes our clients' future, combining deep business insight with the understanding of how technology will impact industry and business models. Our focus on issues such as digital disruption, redefining competitiveness, operating and business models as well as the workforce of the future helps our clients find future value and growth in a digital world. Today, digital is changing the way organizations engage with their employees, business partners, customers and communities. This is our unique differentiator. To bring this global perspective to our clients, Accenture Strategy's services include those provided by our Global Network - a distributed management consulting organization that provides management consulting and strategy expertise across the client lifecycle. Our Global Network teams complement our in-country teams to deliver cutting-edge expertise and measurable value to clients all around the world. For more information visit https://www.accenture.com/in-en/careers

Accenture Global Network Song | Accenture in One Word

At the heart of every great change is a great human. If you have ideas, ingenuity and a passion for making a difference, come and be a part of our team.