About the job

Job Title: Digital Marketing Manager

Location: HSR Layout, Bengaluru

Experience: Minimum 5+ years (Real Estate experience is mandatory)

Schedule: 6 Days Working

Abhee Ventures is seeking a result-oriented and innovative Digital Marketing Manager to lead our digital initiatives. The candidate will own the entire digital performance strategy- from campaign ideation to execution, tracking, optimization, and reporting.

This role requires deep expertise in real estate digital marketing, paid campaigns, multichannel remarketing, and data-driven decision-making to generate high-quality leads and measurable ROI.

Key Responsibilities

Campaign Management & Strategy

- Design, execute, and optimize Google Ads (Search, Display, Performance Max, YouTube Ads: TrueView In-Stream, Discovery, Shorts) and Meta Ads campaigns.

- Implement cross-platform remarketing campaigns (Google Display Network, YouTube, Meta, LinkedIn).

- Drive conversion-focused landing pages with precise UTM tracking for source, medium, campaign, term, and content.

- Strategize and execute retargeting funnels to maximize lead nurturing and conversions.

- Manage campaign structures (bidding strategies, keyword match types, negative keywords, audience segmentation).

Multi-Channel Marketing & Engagement

- Plan and execute Email marketing (Mailchimp, HubSpot), SMS campaigns (Gupshup, Kaleyra, Twilio), and WhatsApp Business API campaigns.

- Create personalized, automated customer journeys across touchpoints to maximize engagement.

- Manage CRM-integrated digital workflows to ensure lead quality, scoring, and handover to sales.

Analytics, Tracking & Reporting

- Implement Google Tag Manager (GTM) for advanced tracking (events, goals, conversions, remarketing pixels).

- Set up and monitor UTM parameters across all campaigns for accurate source and ROI attribution.

- Manage and analyze campaign performance using Google Analytics (GA4), Looker Studio, Tableau, Power BI, DOMO, Watagraph

- Provide weekly/monthly performance dashboards with ROI, CPL, CPA, and ROAS metrics.

- Conduct A/B testing for creatives, ad copies, and CTAs to improve CTR and conversion rates.

Creative & Innovation

- Brainstorm and develop ad creatives & copywriting aligned with market trends and customer insights.

- Leverage AI tools (ChatGPT, Jasper, MidJourney, Canva AI, Adobe Firefly) for faster creative production.

- Stay updated with digital trends, bidding strategies, and real estate-focused innovations.

What We're Looking For

- 5+ years of digital marketing experience (Real Estate sector is mandatory).

- Google Ads Certified (mandatory); YouTube Ads, Meta Blueprint, and LinkedIn Ads certification preferred.

- Strong expertise in Google Ads bidding strategies (tCPA, tROAS, Maximize Conversions, Enhanced CPC).

- Proven track record in performance marketing, ROI optimization, and lead generation.

- Advanced experience in analytics platforms (GA4, Tableau, Looker Studio, Power BI, Whatagraph, Domo).

- Solid understanding of retargeting funnels, customer journeys, and attribution models.

- Strong knowledge of UTM tagging, campaign tracking, and conversion attribution.

- Hands-on experience with automation workflows in WhatsApp, Email, and CRM integration.

- Analytical mindset with ability to deliver data-driven insights and reduce CPL.

Why Abhee Ventures?

- 16+ years of excellence in Bangalore's real estate market.

- Trusted by thousands of families across landmark residential and commercial projects.

- Recognized for innovation, transparency, and timely delivery.

- Opportunity to own digital performance end-to-end for a fast-growing developer.

- A dynamic role where your strategies directly impact lead generation, brand presence, and sales.