Description:

- We are looking for a Senior Brand Manager at our origination.

Brand Strategy & Growth:

- Lead the development and execution of annual brand plans to deliver growth in volume, value, and brand health.

- Drive differentiated consumer experiences that build long-term equity and relevance.

- Identify growth opportunities through consumer insights, portfolio optimization, and new product innovation.

Innovation & Product Development:

- Lead end-to-end innovation projects from concept to market, ensuring alignment with consumer trends and business objectives.

- Partner cross-functionally with R&D, supply chain, and sales to deliver profitable and scalable launches.

Event & Experience Marketing:

- Lead and execute large-scale experiential platforms and on-ground brand activations that build affinity and engagement.

- Oversee integrated campaigns across digital, on-ground, and trade touchpoints, ensuring consistency and impact.

Commercial & P&L Accountability:

- Own full P&L responsibility, driving profitability and efficiency across marketing spends and initiatives.

- Track and optimize performance metrics including ROI, brand contribution margins, and marketing efficiency.

Leadership & Collaboration:

- Lead and mentor a team of brand executives and agency partners to deliver breakthrough creative and flawless execution.

- Champion cross-functional collaboration, driving alignment between marketing, sales, trade, and supply chain teams.

Key competencies:

- Strategic and commercial thinker with a strong grasp of P&L management, pricing, and business drivers, capable of translating insights into actionable growth strategies.

- Creative brand builder who can develop impactful campaigns, and memorable experiential properties that build cultural relevance.

- Innovation-focused marketer with proven success in launching new products or variants from concept to market, balancing creativity with commercial viability.

- Strong with numbers and analytics, able to evaluate ROI, track performance metrics, and make data-driven marketing and investment decisions.

- Hands-on leader and team player who can inspire, guide, and grow teams while managing multiple stakeholders and agencies with clarity and accountability.

Key Mandatory qualifications:

- MBA in Marketing or related field from a premier institute.

- 8 TO 12 years of brand management experience in the alcohol/beverage, lifestyle, or FMCG.

- Proven track record of leading large-scale brand events, consumer activations, and integrated campaigns.

- Strong innovation, P&L management, and analytical skills; highly comfortable with financial metrics and business levers.

- Demonstrated ability to combine strategic thinking with hands-on execution.

- Excellent leadership, communication, and stakeholder management skills.