Abbvie - Senior Manager - Market Research

- AbbVie's mission is to discover and deliver innovative medicines and solutions that solve serious health issues today and address the medical challenges of tomorrow.

- We strive to have a remarkable impact on people's lives across several key therapeutic areas - immunology, oncology, neuroscience, and eye care - and products and services in our Allergan Aesthetics portfolio.

Key Responsibilities:

- Summarize and analyse syndicated data to extract meaningful insights, trends, and translate findings into actionable updates.

- Manage and enhance market research dashboards to enable ongoing insights and performance tracking.

- Develop and implement comprehensive market research strategies aligned to business goals.

- Collaborate with cross-functional teams to drive integrated market insights supporting marketing campaigns and business strategies.

- Monitor industry trends, competitor activities, and market dynamics to identify opportunities and threats.

- Design and conduct primary and secondary market research (PMR & SMR) studies, including collaboration with consulting partners as needed.

- Synthesize and connect internal and external data points to build holistic, data-driven analyses to support decision-making.

- Conduct digital marketing analytics, providing insights to guide digital marketing efforts.

Skills:

- Analytical skills, strategic thinking, and strong project management capabilities.

- In-depth knowledge and hands-on experience with market research tools.

- Experience with platforms such as Hootsuite and Brandwatch.

- Mandatory technical skills: PowerBI, QlikSense, Google Analytics, MS Excel, and SQL.

Qualifications:

- Bachelor's degree in Marketing, Business Administration, or a related field; master's degree preferred.

- At least 5 years of experience in market research within the pharmaceutical industry, with a proven track record of delivering actionable insights.