Abbott - Therapy Business Manager

Description : Therapy Business Manager

Role Overview :

- The Therapy Business Manager will be responsible for driving the successful launch and growth of assigned specialty brands in accordance with the overall brand strategy.

- The role involves achieving business targets, strengthening customer relationships, building KOL networks, and ensuring seamless execution of ethical, compliant marketing activities in the assigned region.

Key Responsibilities :

- Successfully launch and promote assigned brands in the specialty segment as per brand strategy.

- Plan and consistently achieve patients-on-therapy, unit sales, and value targets.

- Ensure effective customer coverage and develop strong relationships with Key Opinion Leaders (KOLs) in the territory.

- Execute and support compliant medico-marketing activities to enhance brand visibility and engagement.

- Manage distribution partners and ensure high-quality service is delivered across stakeholders.

- Proactively plan and implement short-term and medium-term business strategies for the region.

- Gather, record, and report market intelligence, competition insights, and field feedback to the Head Office (HO).

- Collaborate with cross-functional teams to drive brand performance and territory growth.

Required Experience :

- Minimum 3+ years of experience in the specialty pharmaceutical segment (preferred).

- Proven experience in selling premium or specialty brands is essential.

- Strong track record of achieving sales and growth targets.

Qualification : B.Pharm / M.Pharm or equivalent qualification in Life Sciences is required.