Abbott - Marketing Manager

Marketing Manager Futura

Job Duties/ Responsibilities/ Accountabilities

- Therapy growth and market share.

- Deliver an EI of > 100 for the therapy and increase Abbott market share.

- Deliver therapy Plan Sales and Plan Margin.

- Achieve NPI targets for the therapy (number of products to be launched and sales from NPI).

- Driving therapy leadership.

- Undertake periodic research to identify emerging short and long-term therapy trends.

- Annually create a therapy plan for the therapy area owned.

- Identify, ideate and deliver new product opportunities for the therapy.

- Identify and ideate on product innovations (e. LCM, packaging) for existing products.

- Design initiatives and concepts for scientific differentiation of Abbott in the therapy.

- Design initiatives and concepts for patient outreach (awareness, diagnosis, treatment and compliance) for the therapy.

- Identify new markets and new channel opportunities to drive therapy growth Arbitrage between brands.

- Owner / manager of the marketing spend across brands within the therapy.

- Evaluate marketing RoI across different activities / brands and adjust strategy accordingly.

- Decide on pricing strategy for the therapy and between brands / SKUs.

JOB SPECIFICATIONS: Skill, Education, Experience

Education

- Graduate in Science / Pharmacy.

- MBA/PGDBA in Sales and Marketing from a top B school.

Experience

- Brand management experience of at least 7 years (preferably in MNC).

- At-least 2 years of Pharma experience as Brand manager/ Sr. Brand Manager.

- Additional exposure of sales preferred.

- Exposure to managing Key Accounts / dealing with Key Opinion Leaders.

- Experience in managing new launches.

Skills

- Excellent Communication Skills.

- Functional & Technical Knowledge on therapy areas owned and other therapies in the division.

- Demonstrates creativity, innovation and drive for results.

- Ability to influence, lead and work with cross functional teams.

- Analytical skills and good financial acumen.

- Strategic thinking, problem solving and decision making skills.

- Planning and organizing skills for short term and long term.

- Time management and multi-tasking skills.