Abbott - Marketing Manager

Main Purpose of the Role

The role is responsible for implementing and executing marketing and sales strategies for one or more of the organizations complex, strategically significant, or high-visibility products/services.

The position ensures achievement of established sales, revenue, and market share targets through effective market research, product positioning, and customer engagement.

Key Responsibilities

- Conduct market research to analyze domestic and international trends, consumer behavior, and competitor activities to identify new market opportunities.

- Drive product development initiatives including design, pricing, launch planning, and product/service enhancements.

- Oversee advertising campaigns and promotional activities in collaboration with internal and external stakeholders to ensure brand consistency and market relevance.

- Monitor and evaluate product/service performance, customer feedback, and sales metrics to recommend improvements or new product ideas.

- Collaborate with cross-functional teams such as R&D, production, and operations to implement product/service changes aligned with customer needs.

- Prepare accurate sales forecasts, budgets, and periodic performance reports for management.

- Track sales volume, revenues, and costs against forecasts; adapt strategies to optimize sales performance.

- Partner with advertising and promotions specialists to develop effective sales campaigns and collateral tailored to the target audience.

Qualifications & Requirements

Education

Masters Degree in Engineering, Marketing, Business Administration, or related field (preferred).

Bachelors Degree or equivalent qualification with relevant industry experience (acceptable).

Experience

Minimum 4 years of proven experience in marketing, sales, or product management, preferably handling complex or strategically significant products/services.

Strong background in market research, sales forecasting, and customer/competitor analysis.

Experience collaborating with cross-functional teams and managing product lifecycles.

Skills & Competencies

- Strategic thinking and problem-solving abilities.

- Strong analytical and data interpretation skills.

- Excellent communication, presentation, and stakeholder management.

- Ability to manage multiple projects and adapt to changing market dynamics

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