Abbott - Manager - Marketing

Marketing Manager IDEM

Description:

Job Title: Marketing Manager

Main Purpose of the Role:

The Marketing Manager is responsible for developing and implementing marketing and sales strategies for one or more of the organizations complex, high-impact, or strategically significant products/services. The role aims to achieve established sales targets, expand market share, and drive overall business growth.

Key Responsibilities:

Marketing Strategy & Execution:

- Develop and execute comprehensive marketing and sales strategies to effectively position assigned products/services in the market.

- Conduct detailed market research to understand industry trends, consumer behavior, competitive landscape, and potential growth opportunities.

- Oversee product development and design initiatives in collaboration with cross-functional teams to ensure product-market fit.

- Establish pricing strategies based on market insights and business goals.

- Lead product launches, advertising campaigns, and promotional activities to enhance market presence and demand.

Product Performance & Innovation:

- Analyze domestic and international market trends to identify opportunities for product/service enhancement or expansion.

- Evaluate product performance metrics and customer feedback to generate ideas for new features, improvements, or entirely new product offerings.

- Recommend and initiate necessary product/service changes based on customer needs and market requirements.

- Work closely with production, R&D, and other internal stakeholders to implement changes efficiently.

Sales Forecasting & Budget Management:

- Prepare accurate sales forecasts and annual marketing budgets for assigned products/services.

- Monitor performance metrics, including sales volume, revenue, and costs, against defined targets.

- Adjust action plans based on performance insights to improve sales outcomes and overall profitability.

Campaign Management:

- Collaborate with advertising, digital marketing, and promotions teams to design impactful campaigns and marketing collateral tailored to target audiences.

- Oversee campaign execution and measure effectiveness to ensure alignment with strategic goals.

Qualifications:

Education:

- Masters Degree (preferred).

Experience:

- Minimum 4 years of relevant experience in marketing, product management, or related fields.

- Experience with high-impact or strategically significant products/services is an added advantage.