Job Summary:

- Manage the commercial performance of the business from the point of views of revenue, units, market share and profitability.

- With additional inputs for strategic and Tactical planning, Project management, Product Life cycle management, Business Analytics, Budgeting and forecasting experience.

Primary Job Functions:

- Engaging with internal and external stakeholders to facilitate and further the achievements of business goals.

- Developing and implementing marketing promotion plans/programs for the country according to overall franchise plan and budget.

- Portfolio Strategy & business development planning (includes new product launches).

- Leading Product Launch and Life Cycle Management in collaboration with sales leadership, local and global cross-functional stakeholders.

- People Development & Team Building: Enable a cohesive marketing team by coaching & developing Product Management role for future.

- Analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. and implement Campaigns to drive Portfolio as per division's goals.

Core Job Responsibilities:

- Conceptualize and Lead execution of marketing plans for portfolio(s) as per franchise goals and budgets, coordinate with internal functions, customers and external service providers, monitor on ground execution of programs/ conferences/ events/ promotions etc., troubleshoot, ensure the right set of metrics are in place for tracking success.

- Planning and implementing Product launches and Product life cycle management.

- Monitoring sales performance and effectiveness of marketing programs against goals set.

- Product Life cycle management and working with cross functional teams to drive product approvals, inventory planning and product availability as per portfolio marketing plans.

- Conduct analysis of competitor activities, customer needs, technology and infrastructure, therapy adoption etc. relevant to own products in-country in order to analyze impact of market conditions, guide local franchise operations teams, report back to the regional/global team & highlight possible modifications to the regional/ franchise marketing plans.

- Development of key marketing communications for portfolio, works closely with agencies and media to develop right messaging and its delivery; seeking regional and global approvals; tracking the effectiveness of the communication to drive differentiation.

- Track brand/ market performance of product(s), root cause analysis and action plan development in collaboration with sales function (including travel, campaigns, promotion activities etc.

- Establish relationships with KOLs in the field; Identify key Physician champions for franchise; Develop support structure and relationship with sales representatives and sales management; Ensure product messaging and placements in symposiums and main customer events/conferences.

- Conducting investigative research to assess brand image, market share and growth opportunities.

- Providing effective support to sales team, including product & clinical messaging training.

- Enable And Contribute Towards a Cohesive Marketing Function By.

- Transmitting the Organization's values, vision and direction.

- Providing Functional direction and adequate resources, removing barriers and helping develop people's skills; articulating expectations and drive performance to fuel business growth.

- Ensure compliance of A&P and FOC process as per auditable guidelines and processes.

Minimum Education: Full time MBA/PGDM in Marketing from Premier B-School.

Education Level:

Major/Field of Study:

- Master Degree.

- Science /Business Management.

Experience:

Minimum Work Experience:

Experience Details:

- 5-8 years of relevant experience.

- Desirable to have led Brand/Product Marketing at an all India level for a minimum 5 years with demonstrated success.

- The role should have experience with Medical device/Pharma marketing and good understanding of the local marketing nuances.