Abbott - Associate Director - Sales & Marketing - MND

Description:

Job Summary:

- Lead the national sales strategy to drive revenue, market share, and growth.

- Responsible for sales operations, ensure execution of demand generation programs, and build strong customer relationships.

- Provide leadership to regional teams, foster a high-performance culture, and drive process excellence.

- Requires data-driven decision-making, frequent travel, and close collaboration with Trade , sales and marketing and cross functional teams.

Core Job Responsibilities:

- Achieve primary and secondary sales targets and drive overall business growth.

- Grow top-line and bottom-line performance in both Community and Hospital segments.

- Build strong customer demand through effective sales force execution, fundamentals, and KOL engagement.

- Ensure smooth execution of demand generation programs to boost recommendations and per capita consumption.

- Maintain high accuracy in sales forecasting and inventory planning.

- Strengthen hospital engagement through QIP programs and protocol-based initiatives.

- Develop and coach regional teams to build future-ready talent through structured interventions and training.

- Minimize attrition and foster a motivated, achievement-oriented sales culture with recognition and rewards.

- Implement CRM tools and KOL engagement plans in collaboration with marketing and medical affairs.

- Promote HCP advocacy via scientific sessions and stakeholder engagement to support best nutrition practices.

- Drive commercial innovation and increase market share in Adult Nutrition and DSN categories.

- Collaborate with the Trade team to meet joint targets and execute merchandising initiatives effectively.

Minimum Qualifications:

Minimum Education:

- Graduate in any discipline from reputed institute/ university (preferably B.Pharma or B.Sc.) and MBA from reputed university.

Education Level:

Major/Field of Study:

- Post-Graduation

- Sales and Marketing

Experience:

MINIMUM WORK EXPERIENCE:

Experience Details:

- 10-12 years of sales experience, with 1 to 3 years of progressive sales management and/or marketing experience.

- Experience and a proven track record in sales with a stint as NSM ( ideally) and/or as ZSM in at least two zones

- Exposure to having worked in a business involving both Rx and OTC products

- Experience in a retail driven trade environment would be an added advantage

- Should have high analytical abilities.

- Must have understanding of financial and legal regulations.

- Should be a peoples person with Strong team building/ nurturing and mentoring capabilities