THE COMPANY:

We are building India's first dedicated institution for finance. Not a general management school with a finance elective, but a purpose-built institution designed for the top tier of talent in banking, financial services, and investing. The curriculum is being co-created with industry leaders, authored by practitioners, and reviewed by an academic council drawn from leading Indian and global institutions. The institution is currently being built in Mumbai, with the inaugural cohort expected in 2027. This is a rare opportunity to help shape an institution from the ground up while many of its defining decisions are still being made.

THE ROLE:

Every new-age institution that has scaled admissions in India has had to solve the same problem from zero: no brand to lean on, no inbound to harvest, no past cohort to point to. The first numbers had to be built, not inherited. We are at that point now. This role owns admissions as a growth function, as a funnel with real economics behind it: cost per applicant, conversion at every stage, yield, and the quality of who actually enrols. You will be responsible for building this function from the ground up and owning the number it produces. This is a senior, single-threaded mandate. You are not supporting admissions. You are building and running it.

THE OPPORTUNITY:

The first cohorts of any new institution are the hardest to fill and the most important to get right. Every one of the 60 seats in 2027 matters disproportionately to the institution's credibility, to its first outcomes, and to everything that gets built after. You will design the acquisition strategy for an audience that has never considered this category before, build and run the funnel end to end, and make the call on where budget, message, and effort should go. You report directly into the founding team, with full ownership of the outcome.

WHAT YOU WILL OWN:

1. The Admissions Funnel:

- Own every stage awareness, application, conversion, enrolment for a product that has no existing demand to capture. Build the funnel from scratch and own its economics.

2. Performance-Led Growth:

- Run paid acquisition and outreach with rigour. You will be in the numbers yourself CAC, conversion rates, channel performance not reviewing someone else's dashboard.

3. High-Intent Outreach:

- This is a considered decision for the people you're selling to, not an impulse purchase. Build outreach and conversion approaches suited to a high-stakes, high-ticket decision the instincts required here are closer to selling a serious commitment than running a volume funnel.

4. Positioning for a New Category:

- Translate what this institution is into language that makes a 90th-percentile finance professional or fresh graduate take it seriously, against options they already understand.

5. Building the Function:

- There is no playbook and no team yet. You will design how admissions works here the process, the tooling, eventually the people as the cohorts scale year on year.

WHAT WE LOOK FOR:

- A track record of building not just running an acquisition or admissions funnel.

- Real fluency with performance marketing economics: CAC, conversion, payback, channel mix.

- Experience selling or driving outreach for something high-stakes and high-consideration.

- The judgment to translate a new, unfamiliar category into language that converts.

- Comfort owning a number end to end, with no function to hide behind.

WHY THIS:

The first 60 seats this institution fills will define who it attracts for the next decade. Someone is going to build that function from nothing and be the reason it worked. If that's a problem you want to own, we'd like to meet you.