THE COMPANY:

We are building India's first dedicated institution for finance. A purpose-built institution designed for the top tier of talent in banking, financial services, and investing. The curriculum is being co-created with industry leaders, authored by practitioners, and reviewed by an academic council drawn from leading Indian and global institutions. The institution is currently being built in Mumbai, with the inaugural cohort expected in 2027. This is a rare opportunity to help shape an institution from the ground up while many of its defining decisions are still being made.

About the Role:

We're looking for our first creative hire, someone who will own the brand end-to-end and build the creative function from scratch. You'll be the creative conscience of the company: setting the visual and verbal identity, making the calls on what "on-brand" means, and building the small team that will eventually work alongside you.

You'll report directly to the founder and will have real influence over how the brand looks, sounds, and feels across every touchpoint, product, marketing, socials, decks, campaigns, and anything else that represents us to the world. Since it is 0-1, this is an individual contributor role and will remain a lean team.

What You'll Own:

- Define and evolve the brand's visual identity and/or voice - whichever is your strength, with an openness to build muscle in the other over time.

- Translate business and product priorities into creative output: campaigns, content, launches, decks, brand assets, and anything customer- or investor-facing.

- Set the creative standard and taste bar for the company - you'll often be the only checkpoint before something goes out, so your judgment needs to be sound without a second layer of review.

- Build the initial systems, templates, and guidelines (brand book, tone-of-voice doc, asset libraries) that let the brand scale without you touching every single asset.

- Partner with founders and leadership on how the brand should evolve as the company moves through funding stages, new markets, or new product lines.

- Hire and mentor the first members of the creative team as the org grows this includes writing the JDs, running interviews, and defining how the team will work.

- Work closely with founders, product, and marketing to make sure creative decisions are grounded in business context and commercial reality, not made in a vacuum.

- Manage relationships with external vendors, freelancers, or agencies where needed, until the in-house team is built out.

What We're Looking For:

- 7-10 years of experience, with meaningful time spent at a creative or advertising agency - you know what real craft, rigor, and client management looks like under deadline pressure.

- Some corporate or startup experience. Transitioning from agency life, you understand both the craft side and the "getting things done in a business" side.

- Deep expertise in either design or copywriting, with enough range and curiosity to collaborate credibly on the other.

- Comfortable being a generalist early on this is a 0-to-1 seat.

- Strong taste and a clear point of view, with ability to hold it lightly enough to build consensus with non-creative stakeholders.

- Excited by ambiguity and speed - there's no brand playbook here yet; you're writing it as you go, often while shipping in parallel.