Key Responsibilities:

- Own performance marketing strategy and execution across relevant paid acquisition channels.

- Manage budget allocation, bidding logic, targeting quality, and channel mix decisions with clear ROI discipline.

- Build a strong experimentation engine across creatives, audiences, landing pages, funnels, and campaign structures.

- Track and improve core metrics such as CAC, ROAS, payback, conversion rates, retention quality, and contribution to business growth.

- Partner with product, design, and content teams to improve ad-to-funnel performance and growth efficiency.

- Build clear dashboards, reporting cadences, and review mechanisms so performance is visible and decision-making is faster.

- Identify what should be scaled, paused, fixed, or reallocated based on data rather than instinct.

- If relevant, manage agencies, partners, or internal team members while still maintaining direct ownership of outcomes.

Core Areas of Ownership:

- Paid user acquisition and channel scaling

- Performance reporting, attribution, and analytics

- Creative testing and experimentation

- Budget allocation and unit economics

- Funnel conversion improvement

- Performance marketing operating discipline

What Success Looks Like:

- Performance marketing becomes a dependable and scalable growth lever rather than a person-dependent capability.

- Acquisition quality improves alongside better cost efficiency and sharper budget allocation.

- Experimentation velocity increases and learnings are captured clearly.

- Leadership gets reliable visibility into channel performance, trade-offs, and next actions.

- The role creates stronger depth and accountability in performance marketing execution.

Candidate Profile:

- Strong hands-on performance marketing experience with measurable business impact.

- Clear ownership of channels, budgets, reporting, and optimization decisions - not only coordination or vendor management.

- Comfortable discussing attribution, conversion funnels, experimentation logic, and unit economics in depth.

- Experience working in a fast-paced product, app, consumer internet, or high-growth environment is preferred.

- Strong judgment on balancing scale, efficiency, creative quality, and learning speed.

- Able to work cross-functionally and improve decision quality beyond just campaign operations.