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Description:
- Develop and execute social media campaigns aligned with brand strategy and marketing objectives.
- Ensure brand consistency across all digital channels and marketing materials.
- Collaborate with marketing, content, and product teams to conceptualize campaigns, and messaging.
- Manage the social media content calendar to ensure timely delivery of campaigns.
- Monitor social media trends, platform updates, and competitor activity to keep content relevant and engaging.
- Analyze campaign performance and optimize content based on engagement metrics and insights.
- Assist in creating creative assets for paid social media campaigns.
- Engage with online communities to maintain brand voice and strengthen audience relationships.
Required Skills & Qualifications:
- 3 -6 years of experience in social media management, branding, or creative design roles.
- Strong knowledge of social media platforms, trends, and best practices.
- Proficiency in design and video editing tools such as Adobe Creative Suite (Photoshop, Illustrator, After Effects, Premiere Pro) or Canva.
- Excellent written and verbal communication abilities.
- Ability to manage multiple projects and meet deadlines.
- Familiarity with social media analytics tools (Sprout Social, Hootsuite, Buffer, or platform-native analytics)
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