75way - Manager - Digital Marketing

Responsibilities

- Develop, execute, and manage comprehensive digital marketing campaigns across SEO, SEM, Social Media, Email, and Content Marketing.

- Define clear campaign goals and work with a target-oriented approach to drive traffic, generate leads, and maximize ROI.

- Monitor, analyze, and report performance metrics (Google Analytics, Ads Manager, etc. ).

- Oversee and optimize PPC campaigns, Google Ads, Facebook Ads, and LinkedIn Ads.

- Manage content strategy for blogs, landing pages, email campaigns, and website updates.

- Coordinate with design and development teams for creatives and landing page optimization.

- Stay updated with the latest trends, tools, and algorithm changes in the digital marketing landscape.

- Lead and mentor a team of junior marketers and interns (if applicable).

Requirements

- 3-6 years of proven experience in digital marketing.

- Strong understanding of performance marketing, conversion, and online customer acquisition.

- Hands-on experience with tools like Google Ads, Meta Ads, Google Analytics, Ahrefs, SEMrush, HubSpot, etc.

- Excellent knowledge of SEO, paid media strategies, and analytics tracking.

- Strong verbal and written communication skills.

- Ability to work independently and take ownership of achieving defined KPIs and targets.