5Paisa - Manager - Product Marketing

Manager - Product Marketing

Description:

About the Company: 5paisa Capital Ltd. stands at the forefront of India's fintech revolution, offering a comprehensive digital platform for retail investors and traders.

- Lead go-to-market (GTM) strategy and execution for new product launches (e.g., algo trading, smart investing tools).

- Define product positioning, messaging, and differentiation that resonates with both active traders and retail investors.

- Collaborate with the product and design teams to ensure user insights drive marketing decisions.

- Create and manage content pipelines product videos, blogs, explainers, and in-app storytelling.

- Build and nurture community programs (e.g., power users, expert traders, creator collaborations).

- Partner with performance and brand teams to ensure consistent messaging across channels.

- Own product marketing metrics awareness, activation, and retention KPIs.

Qualifications:

- 4 to 7 years of experience in product marketing or growth marketing.

- Deep understanding of trading, investing, and retail investor behavior.

- Proven track record of successful product launches and campaign execution.

- Strong content instincts ability to simplify complex financial products.

- Comfort working cross-functionally and managing multiple stakeholders.

- Passion for building community and engaging users through content and conversation.

Equal Opportunity Statement:

We value diversity in all its forms backgrounds, perspectives, experiences and are committed to building an inclusive environment where every employee feels respected, heard, and empowered to grow.

We do not discriminate based on race, religion, caste, color, gender identity or expression, sexual orientation, age, marital status, disability, or any other legally protected status.

Our hiring decisions are based on merit, capability, and alignment with our values always.