Description:

About the Role

Were looking for a visionary digital brand leader who doesnt just manage social mediabut shapes culture, builds perception, and defines the voice of the organization in the public domain.

This is a key role for someone who understands reputation, influence, digital storytelling, and how to position a brand as aspirational, trustworthy, and unforgettable.

You will own and elevate the organizations brand presence across all digital touchpointssocial media, blogs, substack, podcast platforms, leader profiles/executive visibility, and strategic storytelling. If youre someone who sees social not just as posts, but as brand power, this role is built for you.

Key Responsibilities

Brand Strategy & Digital Leadership:

- Develop and own a holistic social digital brand strategy that strengthens organizational equity, trust, and visibility.

- Architect the brands voice across social platforms, web content, thought-leadership pieces, internal updates, and executive communications.

- Identify opportunities to elevate brand building through trends, strategic partnerships, influencer engagement, and digital storytelling.

Social Media Excellence:

- Lead the full social ecosystemLinkedIn, Instagram, YouTube, X, Substack, and emerging channels.

- Create powerful, insight-led content that positions the brand as modern, credible, and ahead of the curve.

- Ensure high-quality, aesthetic, brand-consistent communication across all formatsvideos, reels, micro-content, podcasts, newsletters, blogs.

Reputation Building & Executive Visibility:

- Shape and amplify the digital presence of senior leaders and the brand both.

- Build strategic content that highlights thought leadership, culture, values, and business achievements.

- Enhance trust, transparency, and brand perception through purpose-driven content.

Content Intelligence, Analytics & Growth:

- Track performance, analyze audience behavior, and use data to refine strategy.

- Benchmark against global leaders across industries (luxury, tech, lifestyle, finance).

- Continuously innovate content formats to maximize reach, relevance, and engagement.

Collaboration & Stakeholder Management:

- Work closely with Marketing, HR, Communications, Strategy and Business leaders.

- Partner with agencies, production teams, and creative partners to deliver world-class content.

- Ensure governance, quality, and consistency across every digital and social channel.

Key Skills & Attributes:

- Strong writing and communication skills with a sharp sense of brand voice and aesthetics.

- Ability to translate complex business topics into compelling, humanized stories.

- Experience in managing agencies, creators, and cross-functional partners.

- Strong analytical capabilitiesfluent in metrics, insights, and data-driven storytelling.

Qualifications & Experience:

- 4 - 7 years of experience in digital brand, social media leadership, or digital communications.

- Proven track record of building or scaling social presence for a brand, leader, or organization.

- Deep knowledge of digital culture, trends, storytelling styles, and platform algorithms.

Why Join Us:

At 360 ONE one of Indias largest and most respected wealth and asset management firms content and social are at the cusp of disproportionate growth.

This is not a routine social media rolethis is a brand-defining, reputation-shaping, high-visibility leadership position.

You will:

- Build and own the digital personality of a respected organization.

- Work directly with senior leaders and decision-makers.

- Create content and campaigns that influence perception at scale.

- Shape the cultural and digital presence of a brand that values creativity, authenticity, and excellence.

If you're passionate about shaping narratives, driving influence, and building brands with purpose this is your platform.