360 Bytes - General Manager - Digital Marketing

General Manager - Digital Marketing

Description:

Key Responsibilities:

Strategic & Functional Leadership

- Develop and implement the digital marketing roadmap in alignment with business goals.

- Drive integrated campaigns across performance marketing, branding, SEO, social media, and CRM.

- Build a data-centric marketing culture, ensuring all actions are measurable and ROI-focused.

Team Leadership

- Lead a growing team of digital marketers across various domains: paid media, SEO, content, CRM, analytics, and design.

- Set KPIs, ensure performance reviews, and guide team members in execution excellence

Complete Ownership of Digital Sub-functions

- Performance Marketing: Manage and optimize paid media campaigns (Google Ads, Facebook/Meta, LinkedIn, etc.).

- SEO & Content Strategy: Define organic growth strategies and oversee high-quality, SEO-optimized content production.

- Social media: Oversee organic and paid social content strategies, engagement, and community building.

- Email Marketing & CRM: Execute lifecycle marketing, segmentation, and automation for lead nurturing and retention.

- Web & CRO: Lead website strategy including UX/UI improvements, landing page optimization, and A/B testing.

- Marketing Automation & Analytics: Implement tools and dashboards (e.g., GA4, Looker Studio, HubSpot) for campaign tracking and insights.

Cross-functional Collaboration

- Work closely with GM Business Growth, product, design, sales, and technology teams to ensure cohesive execution.

- Align with the larger business vision from the GCC region and adapt regional strategies to the India context.

Innovation & Trendspotting

- Stay on top of digital marketing trends, tools, and industry best practices.

- Test and introduce new channels, tools, and growth hacks that can improve customer acquisition and retention.