32nd Reviews by Employees

Role Overview: - The Digital Marketing Manager will drive and optimize digital marketing initiatives across channels, enhancing brand visibility, generating high-quality leads, and managing the 32ND mobile app's marketing strategy. - This role involves overseeing digital strategy, campaign execution, and performance analysis across channels like SEO, SEM, website, app, and third-party platforms (Zomato) to elevate the brand and increase user engagement. Key Responsibilities: Digital Strategy Development and Execution: - Lead Digital Marketing Strategy: Develop and implement a comprehensive strategy that aligns with 32ND's business goals, focusing on brand awareness, lead generation, and customer retention. - Channel Management: Oversee digital channels including the website, SEO/SEM, paid advertising, and the mobile app, ensuring consistent messaging and optimized performance. - Campaign Development: Collaborate with the marketing, content, and social media teams to plan and execute integrated digital campaigns that drive traffic, engagement, conversions, and app usage. - Omnichannel Integration: Integrate digital efforts with offline campaigns (events, print, PR) to provide a seamless brand experience across all platforms, including the app. App Marketing Ownership: - App Marketing Strategy: Create and execute a dedicated marketing strategy for the mobile app to increase downloads, user engagement, and in-app transactions across F&B and residence offerings. - In-App Campaigns: Develop in-app marketing initiatives like push notifications, banners, and personalized offers to drive engagement, retention, and conversions. - App Analytics and Optimization: Track and analyze metrics such as installs, session duration, and conversions, refining app marketing efforts based on user behavior. Performance Marketing and Lead Generation: - PPC and SEM Management: Lead and optimize paid ad campaigns on platforms like Google, Facebook, and Instagram to maximize CTR, minimize CAC, and improve ROI. - SEO Strategy: Implement an SEO strategy to boost organic search rankings and increase visibility for 32ND's brands. - Conversion Optimization: Collaborate on creating and refining landing pages and in-app content to enhance lead generation for residential projects and F&B offerings. Website and App Management: - Website Ownership: Oversee website performance, content, and user experience, ensuring optimization for SEO. - App Management: Partner with development and product teams to ensure a premium app experience and drive user engagement. - Conversion Rate Optimization (CRO): Monitor website and app performance metrics and implement strategies to enhance user journeys and increase conversion rates. Data Analytics and Reporting: - Performance Tracking: Analyze and report on digital marketing and app performance, focusing on metrics like traffic, conversion rates, lead generation, and ROI. - Data-Driven Insights: Utilize tools such as Google Analytics and SEMrush to gather insights on customer behavior and campaign performance, refining future strategies. - A/B Testing: Conduct regular A/B testing on campaigns, landing pages, emails, and app features to identify areas for optimization. Collaboration and Cross-Functional Alignment: - Cross-Functional Collaboration: Work with marketing, events, content, and design teams to ensure cohesive messaging across digital campaigns, web, and app experiences. - PR and Offline Support: Align digital strategies with PR campaigns, offline events, and partnerships to boost campaign effectiveness. - Vendor and Agency Management: Manage relationships with external agencies and vendors (PPC, SEO, app developers) to ensure quality and goal alignment. Qualifications: - Bachelor's/Master's degree in Marketing, Communications, or a related field. - 7-8 years of experience in a similar role with demonstrated success in digital marketing, including new channel and tool identification and testing. - Strong experience in cross-functional team collaboration. - Proven ability to brainstorm campaign ideas and growth strategies effectively.

Gurgaon/Gurugram

32nd - Manager - Digital Marketing 

Job Description for 32nd - Manager - Digital Marketing  in 32nd in  Gurgaon/Gurugram for (7-8) years of experience. Apply Now!