314e - Associate Product Marketing Manager

Responsibilities:

- Become the go-to subject matter expert (SME) on our product's buyer personas, value propositions, and the competitive landscape.

- Develop and own the core product positioning and messaging that serves as the foundation for all marketing and sales efforts.

- Develop and own marketing assets that tell our product story, including case studies, one-pagers, website copy, and email campaigns.

- Manage and execute communications for new releases, from writing video scripts and release notes to creating feature update emails and internal training materials.

- Develop compelling content and messaging that fuels our lead generation engine and top-of-funnel marketing campaigns.

- Build sales enablement collateral such as pitch decks, battle cards, FAQs, and product positioning guides.

Requirements:

- 3-5 years of hands-on product marketing experience in a B2B SaaS environment, Healthcare IT experience is a plus.

- Exceptional B2B writing and storytelling skills, with a portfolio showcasing assets like articles, case studies, sales decks, and website copy.

- AI-native mindset with the ability to use AI tools for productivity, research, and marketing execution.

- Excellent communication skills and ability to collaborate with product, design, sales & customer success across India and the US time zones.

- Strong attention to detail and commitment to quality, including proofreading, copy editing, and design consistency.

- Eagerness to continually learn the latest platforms, tools, and marketing solutions to enhance workflow.

- Demonstrates a hands-on approach to execution and a commitment to continuously learning and testing new growth channels

- Knowledge of SEO, SEM, Analytics, and Performance Marketing is a plus