Associate Director - Business Operations (GTM)

About 2070Health:

W Health has set up India's first healthcare focused Venture Studio called- an innovation platform that builds transformative healthcare companies from scratch by discovering disruptive opportunities in whitespaces. Distinct from the accelerator approach, our venture studio is closely involved in idea generation, day-to-day operations, and strategic decisions of growing the new business. Companies incubated in the last 24 months include Elevatenow, BabyMD, Nivaan Healthcare and Reveal Healthtech and Everhope Oncology.

Role definition:

The Associate Director - Business Operations will report to the Chief Operating Officer of the Studio and will work closely with our Product, Marketing, Sales & GTM team on key priorities. You'll be responsible for driving strategic initiatives, fostering cross-functional collaboration, institutionalize knowledge in product, operations & marketing and ensuring that the gears of the organization are always turning smoothly.

Responsibilities:

Go-to-market (Execution):

- Design and refine GTM strategies for growth initiatives, creating clear success metrics, methods for tracking progress, and risk-mitigation frameworks.

- Collaborate with marketing, sales, and design teams to translate GTM plans into actionable campaigns and sales motions.

Offline Expansion & Demand Generation:

- Lead multi-channel offline campaigns (health camps, OOH, local events, corporate tie-ups) to achieve monthly leads, conversions, and ROI targets.

- Build referral partnerships with doctors, corporates, and pharmacies, tracking referral conversions and sales pipeline growth.

Digital Marketing & Acquisition:

- Execute digital performance campaigns (Google, Meta, SEO, content) to deliver target CPL, CPA, and ROAS benchmarks.

- Optimize landing pages and nurturing flows (email/SMS/WhatsApp) to improve traffic-to-lead ratio, conversion rate, and engagement.

Sales Enablement & Partnerships:

- Develop playbooks, training material, and collaterals to increase sales efficiency, cycle speed, and closure rates.

- Expand corporate and diagnostic partnerships to drive partner-led lead volume and referral pipeline contribution.

Performance Tracking & Insights:

- Build reporting dashboards to monitor CAC, CLTV, channel ROI, and monthly acquisition vs. target.

- Run post-campaign analysis to drive continuous improvement in lead quality and conversion metrics.

Brand Visibility & Community Engagement:

- Implement BTL/ATL campaigns to strengthen brand recall and achieve brand awareness and engagement benchmarks across clinic locations.

- Launch community programs (screenings, awareness drives) to grow local engagement, lead funnel, and share of voice.

Requirements:

- 7-12 years of experience across healthcare, Pharma, D2C, e-commerce, or high growth startups

- Educational Requirements: MBA from a Tier-1 Institution is a plus

- A sharp executioner who can break down ambiguity into smaller constructs and problem solve

- Ability to differentiate between execution-focused tasks and insight-driven/discovery tasks, and handle both effectively.

- A very strong team player who can collaborate well across functions, leadership, and sub-cultures

Benefits:

- Flat, Performance-Driven Culture: Thrive in a collaborative, non-hierarchical environment where your impact is measured by results-not titles or seniority.

- Entrepreneurial Exposure: Work directly alongside seasoned founders and business leaders, taking ventures from 0 to 1 across multiple cutting-edge healthcare companies.

- Skin in the Game: Receive ESOPs from the Studio, giving you direct ownership and a real stake in the success you help create.

- Access to Elite Networks: Be part of a powerful ecosystem with access to top investors, domain experts, and leaders reshaping the future of healthcare.

- Accelerated Learning & Growth: Fast-track your professional development as you solve high-impact problems and help launch the next wave of healthcare innovation.