SP Jain School of Global Management | Al-Powered Professional Certification in Product Management

Eligibility Criteria:

• A Bachelor's degree from any background is required
• While freshers with a bachelor's degree can join, the program is best suited for professionals with at least two years of work experience
• A willingness to advance in your professional journey and a mindset geared towards problem-solving are recommended for success

Core Modules

• Product Management as a functional discipline practiced across different industries
• KASH framework for Product Managers to develop the required competencies. Knowing one's own personality traits
• Transitioning to Product Management roles

• Carol Dweck's theory of Fixed Mindset and Growth Mindset
• Critical Thinking Principles
• Different types of biases and ways of overcoming them
• Leadership and Influencing skills

• Developing Customer Value Proposition:Functional, Economic and emotional Value
• FCB Framework and examples of product falling into each quadrant
• Customer Journey Mapping

• Basic understanding of Business Plan and aligning product strategies with business plan
• Setting SMART goals for the enterprise and aligning products goals with the business goals
• Product Growth Strategies, Identifying critical success factors and key performance indicators (KPIs) for the products/brands
• Sharpening product strategy by leveraging Al capabilities
• Application of Al in achieving execution excellence

• Understand the role and importance of product roadmaps in driving strategy and alignment.
• Explore different types of roadmaps-timeline-based, release-based, Kanban-based, and outcome-based.
• Learn how to manage backlog, apply prioritisation techniques, and iterate effectively.
• Apply Al and modern tools to enhance product prioritisation and roadmapping decisions.

• The online and offline business models
• Segmenting, Targeting and Positioning
• Pricing and Financial Statements

• What is design thinking and how to integrate of design thinking principles into the product management process
• Design thinking vs. traditional product development/User centered approach
• Product/services and innovation through design thinking. Breakout sessions with design thinking exercises

• Insights vs. data, empathy, and user-centricity
• Qualitative vs. quantitative research. Ethnographic research and user interviews
• Surveys, questionnaires, and data analysis. Analyzing secondary data sources: Turning data into actionable insights
• Application of Al and the tools to capture the user insights and conducting market research

• What are the goals and elements of UX design, and why is it important? The role of UX design in product management
• UX design principles: Usability, accessibility, and user satisfaction: Human-centered design vs. technology-centered design
• Applying UX principles to a real-world product challenge: A Breakout session exercise
• Application of Al and tools in UX Design

• Explain the key stages of new product development (NPD) and how they align with organisational goals and market needs
• Identify and apply best practices for successful product launches, from concept validation to post-launch optimisation
• Define and track product metrics to measure adoption, customer satisfaction, and business impact
• Evaluate product performance against planned outcomes
• Apply strategies to achieve product-market fit
• Learn from the best practices on the NPD stages

• Key principles of effective wireframing and prototyping
• Wireframing vs. prototyping: When and why to use each. Tools and software for wireframing and prototyping
• Introduction to wireframe elements (e.g., navigation, content layout). Wireframing best practices and common mistakes. Hands-on wireframing exercises. Wireframing for web vs. mobile application

• Platform vs. product: Key differences and similarities
• Platform architecture and technology stack. API design and management
• Monetization strategies for platforms: Analyzing platform revenue streams and growth opportunities. Case studies: Revenue success stories and failures
• Identify and apply best practices for successful product launches, from concept validation to post-launch optimisation

• Key challenges and considerations in each product lifecycle stage: Developing a PLM strategy
• Introduction to artificial intelligence (AI) and machine learning (ML) and their applications in product management
• Al in personalisation, consumer insighting, trend analysis, consumer behaviour analysis, predictive analysis, inventory planning, content recommendations, etc.

This course is an exploration of essential tools used in product management, including Balsamiq for wireframing and prototyping, Jira for Agile project management, Google Analytics for web analytics, and Mixpanel for insightful reporting. It covers their usage, functionalities, and practical use cases across different facets of product management.

• Define and track product metrics to measure adoption, customer satisfaction, and business impact
• Evaluate product performance against planned outcomes and make data-driven adjustments
• Apply strategies to achieve product-market fit, including customer feedback loops, market validation, and iterative product improvements

• The role of neuroscience and psychology in marketing
• How the brain processes marketing stimuli: Perception, Attention, and Memory
• The emotional brain: Limbic system and amygdala: Neurometrics: Measuring brain responses to marketing stimuli

• What is the difference between product failures and brand failures (and Failure of enterprises)
• Case studies of product/brand/enterprise failures
• Learning from the failures and application of good practices to avoid the failures

• Analysing the sales data
• Understanding the value of right product-mix
• Basic Financials for analysing the product contribution and driving the product growth
• Understanding of Unit economics, Gross Profits, DIOH and DSOs