Growth and marketing leaders today operate in a world where disruption is constant and expectations are higher than ever. Customers demand personalisation, markets are reshaped by digital platforms and AI, and boards are looking to Chief Growth and Marketing Officers not only for brand building but to drive enterprise value as well. The role is no longer about campaigns or channels - it is about shaping growth strategies that cut across the organisation.

The Chief Growth and Marketing Officer Programme equips senior executives to step into this expanded mandate. By combining customer insight with financial, digital, and operational levers, the programme prepares leaders to influence at scale, orchestrate cross-functional strategies, and create sustainable competitive value. Delivered through ISB's rigorous curriculum, immersive learning experiences, and a business leadership challenge, it enables participants to reimagine marketing as the engine of enterprise growth.

Key Takeaways

Gain the skills and perspective to deliver enterprise-wide impact:

Develop a customer-anchored perspective that links insights to market strategy and enterprise goals
Evaluate and align growth decisions by integrating financial, pricing, operational, and macroeconomic inputs
Harness digital models and AI applications to drive marketing and business outcomes with strategic impact
Bring coherence across brand, market, and channel strategies to strengthen go-to-market systems
Enhance cross-functional influence through storytelling, negotiation, and stakeholder alignment, applying insights through the Business Leadership Challenge

Programme Highlights

Live Faculty-Led Masterclasses
Immersive On-Campus Experience
Business Leadership Challenge
AI & ML Based Insights
Future-ready Perspectives
Case-based Learning

Desired Candidate Profile

Growth and Marketing Leaders Driving Enterprise Expansion

AVPs, VPs, and Directors fast-tracking into senior growth and marketing leadership roles
Driving sustainable growth through customer-centric and data-informed decisions
Leading brand, demand, and go-to-market strategies across competitive markets

Senior Executives Leading Product and Revenue Transformation

Executives responsible for product innovation, customer experience, or sales leadership
Aligning customer insight, technology, and execution to scale business impact
Building competitive advantage through integrated growth, marketing, and innovation strategies

Entrepreneurs, Founders, and Growth Advisors Shaping Market Strategy

Founders and entrepreneurs scaling businesses through innovative, data-driven marketing
Consultants advising organisations on customer-centric growth and global market complexity
Growth and marketing leaders transitioning into broader strategy and innovation roles

Course Modules

Module 1: The Customer-Centric CGMO

The journey begins by reframing the CGMO's role around customer value creation.

Explore how customer journeys, segmentation, behavioural insight, and customer management strategies shape meaningful growth decisions
Experience an on-campus immersion that deepens focus on customer-centricity
Gain perspectives on behavioural science, product-led growth, and competitive positioning that lay a strong foundation for customer-centric thinking across functions

Module 2: Strategic Intelligence and Execution

This module equips participants to translate strategic ambition into executional discipline.

Sharpen your ability to make informed trade-offs through sessions on financial reasoning, macroeconomic signals, pricing strategy, and operational alignment
Master storytelling as a strategic capability, particularly through the lens of brand storytelling
Learn how narrative can be effectively used to align teams, influence stakeholders, and build clarity around growth priorities

Module 3: Digital and AI-Enabled Transformation

This module focuses on how digital transformation and emerging technologies are reshaping the growth landscape.

Explore the evolution of digital business models and strategic approaches to scaling in the digital era
Discover practical applications of AI, particularly in marketing and growth functions
Develop a clear understanding of where digital and AI interventions can create value and how to integrate these tools into customer and growth strategies

Module 4: Brand, Market and Channel Leadership

This module focuses on how brand strategy, market development, customer experience, and channel architecture come together to support scalable growth.

Examine omni-channel design and performance marketing as key components of an integrated growth strategy
Explore sustainability initiatives and their impact on brand equity and customer loyalty
Master sales enablement techniques that function as interlinked drivers of brand equity and commercial performance

Module 5: Enterprise Leadership and Influence

The final module emphasizes enterprise-wide leadership and cross-functional influence.

Work through frameworks for stakeholder alignment, strategic negotiation, and multicultural collaboration
Experience an immersive learning environment that supports reflection, synthesis, and integration of insights across the journey
Culminate your learning experience with final presentations of the Business Leadership Challenge

Parallel Track: Business Leadership Challenge (BLC)