IITM Pravartak | Business and Marketing Analytics with AI Tools
1 - 20 yrsAnywhereFee
INR 94,999
Duration
6 Months of Weekend Live Classes / 3 Months of Weekday Live Classes
Experience
1 - 20 yrs
Delivery Method
Online
Discover the power of two in-demand skills that are revolutionizing the digital world: Business and Marketing Analytics
Course Detail
The Business and Marketing Analytics with AI Tools program by GUVI, supported by IITM Pravartak Technologies Foundation (IIT Madras), equips learners with in-demand skills in data analytics, digital marketing, and AI-powered tools like ChatGPT. Designed to meet the evolving needs of the digital world, the program blends data-driven decision-making, campaign design, and business insights with expert mentorship, live online classes, hands-on projects, interview preparation, certification, and placement guidance. By combining academic excellence with industry relevance, this course prepares learners to become future-ready professionals capable of driving impactful business and marketing decisions.
Programme Summary:
- This program is designed to provide both fundamental and Proficient knowledge in Business and Marketing Analytics, equipping learners with the core concepts and skills needed to succeed in the field.
- Master the Fundamentals of Project Management and AI Tools.
- Expertise in Business Data Analytics & Predictions.
- Solid Foundation in Data-driven Business Methodologies.
- Hands On Experience on Tools like: Excel, SQL, PowerBI, Tableau, JIRA, SCRUM, WordPress CMS, Yoast & RankMath Plugins, SEMRUSH, Google Analytics (GA4), ChatGPT, Google Looker Studio etc.
About HCL GUVI:
We're the only industry-backed EdTech platform, part of the HCL Group, and incubated by IIT Madras & IIM Ahmedabad. Proud holders of 2 Guinness World Records for upskilling the maximum learners in 24 hours.
Why HCL GUVI Zen Classes?
- Industry-Focused Curriculum - Learn what companies actually want.
- 10+ Real Projects - Build industry-grade, job-ready work.
- Expert-Led Classes - Learn directly from industry professionals.
- Resume & Portfolio Boost - Showcase skills that stand out.
- 1:1 Doubt Support - Get personal guidance whenever needed.
- Mock Interviews + Soft Skills - Crack jobs with confidence.
- 1000+ Hiring Partners - Unlock endless career opportunities.
Desired Candidate Profile
Eligibility:
- A Strong will to kickstart a career in Business and Marketing Analytics with AI Tools.
- No prior experience is required.
Course Modules
Curriculum Structure:
- Module 1: Introduction to Analytics
- Module 2: Data Wrangling in Excel
- Module 3: Advance and Data Visualization in Excel
- Module 4: Data Modeling & SQL Fundamentals
- Module 5: Advanced SQL Techniques
- Module 6: Statistics Fundamentals
- Module 7: Data Visualization: Power BI
- Module 8: Data Visualization: Tableau
- Module 9: Predictive Analytics
- Module 10: RFM Analysis for Marketing
- Module 11: Cluster Analysis
- Module 12: Deriving Business KPIs, Reporting & BA Tools
- Module 13: Data Ethics, Privacy, and Security in AI and Business Analytics
- Module 14: Marketing & Digital Marketing Foundations
- Module 15: Search Engine Marketing (SEM)
- Module 16: Paid Marketing
- Module 17: Social Media Strategy & Content Marketing
- Module 18: Marketing Analytics & Digital Marketing Tools
- Module 19: Google Looker Studio
- Module 20: Final Project + CT + Interview Preparation
