IIM Nagpur | Post Graduate Certificate Programme in Product & Brand Management
2 - 30 yrsAnywhereFee
INR1,75,000 + GST
Duration
10 Months
Experience
2 - 30 yrs
Delivery Method
Blended- Online
DEVELOPING Leaders in Product Management & Brand Strategy
Course Detail
Programme Overview:
- Immerse yourself in the art of end-to-end product management, finely tuned to both customer needs and strategic business objectives, through IIM Nagpur's PG Certificate in Product & Brand Management. Tailored for discerning executives, this meticulously crafted programme envisions you as a strategic navigator, skilfully weaving through the intricate tapestry of product strategy-a linchpin for corporate expansion.
Designed for mid to senior-level professionals, the interdisciplinary curriculum spans cross-functional roles, creating a dynamic ecosystem for executives aiming to cultivate a strategic mindset centered on product strategy.
Delve into fundamental concepts of product management and branding, mastering the crafting of products that resonate with customer needs, create value, and stand out in the competitive landscape.
The comprehensive curriculum encompasses building and managing robust brands, establishing brand equity, and devising strategies aligned with business objectives.n Explore essential topics including New Product Development, Go-to-Market Strategies, Design Thinking, Brand Building, Product Line Analysis, Extensions, Brand Lifecycle Management, and leveraging branding for contemporary product marketing in today's market conditions.
Equip yourself with unparalleled insights and practical skills, setting the stage for your triumph in the realm of Product Management.
Programme Highlights:
- Learn from industry experts in product management
- Certificate of completion from IIM Nagpur
- Live classes from highly experienced faculty from IIM Nagpur
- 3-day campus immersion
- Executive Alumni status-IIM Nagpur
- Peer networking opportunities
Key Learning Objectives:
- Grasp Key Concepts in Product Management and Budget Essentials
- Craft customer centric products add value and differentiate
- Develop string brands, equity and strategic support
- Explore new product development, go-to-marketing and brand building
- Implement Strategies: Product line extension, brand lifecycle management
- Leverage branding for product marketing in current market conditions
Desired Candidate Profile
- Bachelor's Degree (any specialization)/ Diploma 10+2+3 with a minimum 50% aggregate marks from a recognized university.
Minimum 2 years of work experience.
Course Modules
Product Management Modules
MODULE 1 Product Management Foundations
- Introduction to Product Management
- Product documentation (PRD, BRD, MRD)
- Market research for Product management (Qualitative vs Quantitative Research)
- Product frameworks (AIDA, ACPRA, AARRR)
MODULE 2 Product Development & Innovation
- Customer-Centric Product Design
- Design Thinking & Innovation
- Product prioritization (KANO, RICE, MOSCoW, Value - effort frameworks)
- Designing Prototypes, MVPs, Product testing
- Product Development Process
- Digital product development (Developing user flow, Wireframes, Mockups)
- New Product Development
- UX Design'
MODULE 3 Strategic Aspect of Product Management
- Introduction to Product Strategy
- IPR and Legal Aspects of Product Development
- Agile Product Management, MVP, And MDP
- Alfor product workflow management
- Digital Product Management
- Vibe Coding [Figma make Firebase Studio]
MODULE 5 Product Lifecycle Management
- Product Launch, Pricing, KPPs, Heatmap and Sales Strategies
- Product analytics & Introduction to Product Management tools
- Product Distribution and Support
- Go-To-Market (GTM) Strategies
Brand Management Modules
MODULE 1 Foundation of Brand Management
- Brands and Brand Management
- Brand Strategy
- Brand Elements
MODULE 2 Brand Building in Digital Age
- Brand Loyalty and Brand Positioning
- Media Environment of Branding
- Value and Branding
- E-commerce and Branding
- Branding in the Digital Era
MODULE 3 Building Successful Brands
- Integrated Marketing for creating Successful Brands
- Measuring Brand Equity
- Managing Brand Performance
MODULE 4 Advanced Brand Strategies
- Brand Architecture Strategy
