The Executive Certificate Programme in General Management, designed by IIM Indore, prepares professionals to make the critical transition from functional expert to cross functional leader. As today's senior roles demand a comprehensive understanding of how an organisation works as a whole, this programme directly bridges the gap between specialised skills and the holistic perspective required for effective general management.

This programme is a direct response to accelerating industry demand. In today's dynamic global economy, there is a distinct gap between the number of available senior positions and the number of professionals equipped with the necessary cross-functional skills to fill them. Organisations are actively seeking leaders who can think strategically across the entire enterprise, not just within a single function. This programme is therefore designed to equip you with the holistic business acumen and leadership capabilities that are in high demand, preparing you to become a key part of the next generation of business leaders.

Key Programme Features

Certificate from IIM Indore: You will receive a certificate of completion from IIM Indore, an institution with the prestigious triple-crown accreditation (AACSB, AMBA, EQUIS).
IIM Indore Alumni Status: Upon successful completion, you will be eligible for the IIM Indore Executive Education Alumni Status, joining a vast network of professionals.
World-Class Faculty: The programme is taught by distinguished faculty from IIM Indore and experienced industry practitioners.
Blended Learning Model: The programme combines the flexibility of online learning with the impact of live interactive sessions and a 3-day campus immersion.
Comprehensive Curriculum: The curriculum covers all core management functions and includes modules on future-focused topics like Business Analytics, AI, and Digital Disruption.
Applied Learning: You will gain hands-on experience by working on case studies, assignments, and a faculty-mentored capstone project based on a real-world business challenge.
Peer Networking: You will learn and collaborate with a diverse cohort of experienced professionals from various industries.

Desired Candidate Profile

Education: You need a Bachelor's degree in any discipline with a minimum of 50% marks.
Work Experience: You must have a minimum of 2 years of professional work experience.

Course Modules

Programme Curriculum

Module 1: Foundations of Management

Fundamentals of Accounting, Finance, and Marketing
Essentials of Organisational Behavior

Module 2: Economics for Business

Concepts of Elasticity, Demand & Supply
Monetary & Fiscal strategies and their business impact
Understanding GDP and Taxation

Module 3: Accounting & Financial Management

Interpreting the Balance Sheet and Cashflow statements
Techniques for Financial Statement Analysis
Understanding Capital Structure, Costs of Debt & Equity

Module 4: Operations & Supply Chain Management

Mapping the Procurement Process
Strategies for Process Transformation and Automation
Using the Product-Process Matrix for strategic alignment

Module 5: Marketing Management

Conducting effective Market Research and Competitor Analysis
Customer Segmentation strategies
Applying the 5C Framework for market analysis

Module 6: Human Resource Management

Implementing Performance Management systems
Designing Compensation & Rewards programmes
Strategies for driving Employee Engagement

Module 7: Business Analytics

Applying Descriptive, Predictive & Prescriptive Analytics
Leveraging Big Data and Social Media Analytics
Using Decision Trees for modelling outcomes
Fostering Data-Driven Decision-Making

Module 8: Management & Leadership

Developing skills for Effective Team Leadership
Techniques for successful Team Building
Fostering a culture of Creativity and Innovation

Module 9: Business Strategy

Applying 5C Force Analysis for industry assessment
Developing competitive Positioning Strategies
Using PEST and SWOT Analysis for strategic planning
Conducting Value Chain Analysis

Module 10: Design Thinking

Core Principles of Design Thinking
Applying the Human-Centered Design Framework
Using design principles to drive Innovation

Module 11: Digital Disruption & Innovation

Analysing Digital Business Models and Pricing Schemes
Understanding the Digital Supply Chain
Exploring the impact of AI, ML, IoT, and Automation on industries

Capstone Project

Solving a real-world business problem using cross-functional knowledge
Developing an industry-focused, strategic project
Applying learned concepts under focused mentorship from IIM Indore faculty

Electives:

AI Literacy

Explore the foundations of ML and GenAI, neural networks, GANs and transformers
Understand large language models (LLMs) and their applications in chatbots
Engage with hands-on image generation techniques, including diffusion models and VAEs
Learn the principles of AI-driven video generation
Master prompt engineering for chatbots and AI image creation

Gen AI for Project Managers & Scrum Masters